Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Social Media & Community Management. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who are teaching social media, this can be a daunting and intimidating task in many ways.

Social Media 69

Social Media Media Resources Education 69

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Measure results. Of course you knew we’d say that, but it’s true. By Seedepth. Ask about these relationships.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. You’re there and you already know!

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Maxim Behar

OCTOBER 19, 2022

Maxim: What wesee on social media cannot be shown on a screen. Of course, radio stations have direct lives all the time to be able to engage their listeners. They don't go away because they have bad journalism, but because they don't have ads. A click to a social media site could not be rigged, could not be manipulated.

Television 52

Television Wireless Advertising Advertising 52

Waxing UnLyrical

JULY 27, 2016

Measurement, in my opinion, is the most misunderstood element of public relations. Measurement shows if you are influencing people to change their behaviors. Measurement shows if you are influencing people to change their behaviors. Measurement is evidence that you care for your organization. Guest Post by Emma Hawes.

Measurement 40

Measurement Analytics Google Course 40

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Try focusing on website traffic, social media mentions, and search engine results. Of course, you would have posted your press release onto your own site.

How To 105

How To Engineering Google Web 105

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Critical Mention

MAY 28, 2019

While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Maxim Behar

FEBRUARY 18, 2024

He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." Back then, when there was no social media, that was the only way to make a mistake, and everyone would see how you made it. In other words, every profession has its measure publicly.

Newspapers 59

Newspapers Travel Course Meeting 59

PRSay

OCTOBER 2, 2017

Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Social Data.

Data 144

Data How To Storytelling Analytics 144

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week.

Media 76

Media Journalism Radio Print 76

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America).

Agency 89

Agency Energy Crisis Management Industry 89

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. What media placements will truly move the needle? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. But there’s also a human side to relationship management. Does your firm respect your time?

Agency 136

Agency Print Course Travel 136

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.

Media 60

Media Marketing Analytics Television 60

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course). For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Like the man, the blog is energetic and helpful.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Measured on clicks, quick hits.”

Media Relations 113

Media Relations Media Survey Pitching 113

The Stalwart Blog

NOVEMBER 6, 2015

Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Personally, one of my goals for the New Year is to become knowledgeable about measuring, tracking and reporting social media engagement because it’s essential to understand what numbers mean.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

SEPTEMBER 28, 2015

” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120