Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. But the slope can be a slippery one.

Publicity 120

Publicity Storytelling Journalism Viral 120

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

Communications Conversations

FEBRUARY 11, 2022

” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services. Over on Insta, where they would surely reach that coveted younger audience, this is what they posted: The full 60-second video. The ad itself is interesting. Wouldn’t that make sense?

Case Study 78

Case Study Study Agency Creativity 78

PR in High Definition

DECEMBER 17, 2018

Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video. After the event, the discussion around social media influencers and the monetisation of videos rippled through the industry. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

ReimaginePR

JUNE 10, 2015

Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks. Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014.

Video 120

Video Government Healthcare Viral 120

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. I do like to talk, of course, about your inbox. Then, of course, something we’re only talking to one person, and they’re not talking to anyone else.

Pitching 89

Pitching Trends Travel System 89

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

ReimaginePR

MAY 23, 2015

Policing: Of course, some instead serve in the RCMP. So common: I don’t think I know many women my age who haven’t faced some kind of sexual assault over the course of their life. No one on my Facebook page thought he should get a pass. Shaming: Some were concerned about the mob shaming that lead to his dismissal.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

Policing: Of course, some instead serve in the RCMP. So common: I don’t think I know many women my age who haven’t faced some kind of sexual assault over the course of their life. No one on my Facebook page thought he should get a pass. Shaming: Some were concerned about the mob shaming that lead to his dismissal.

Report 120

Report System Leadership Crisis 120

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. Read: Because of the Master Course, I have more time to read the latest Harry Potter book!

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

AUGUST 7, 2018

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include statistics pointing out how video gets better engagement. Of course not.

Video 60

Video Marketing Viral B2B 60

PR Fuel

NOVEMBER 27, 2018

One great way to collect this info is to ask about it on your Facebook page. Those elusive customers you’ve been chasing to come shop at your store, of course! It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. Ask your fans what they have going on this month.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. And of course, it worked. Probably not.

Video 87

Video Facebook Twitter Viral 87

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. All brands need to start here, of course. It also used Facebook posts and issued a traditional press release on the incident that was met with a warm response.

Crisis 199

Crisis Twitter Course Viral 199

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. If you haven’t seen any of the prior shows, feel free to visit our library, which is in the Video tab on the Lake Forest Chamber page. We do consult for that.

Crisis 78

Crisis Local Facebook Social Media 78

Solo PR Pro

MARCH 16, 2021

Before she launched her Smart Social Secrets online course , Kami had been thinking about it for three years, then started teaching it to agencies in 2019. For instance, rather than post on social media to achieve virality, post to share content that authentically reaches readers and benefits them. Launching anything is hard.

How To 97

How To Social Media Community eBook 97

NewsWhip

MAY 12, 2021

Of course, people loved it. If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things?

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. And, of course, offers ideas on genuine solutions, whether their firm is the solution-provider or not.”. Not all predictions are positive.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. I’m a PG Tips drinker myself. Google returns 29 million pages.

Communications 60

Communications Analysis Web Handbook 60

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha. And, of course, they’re good storytellers.

Viral 112

Viral How To Storytelling Facebook 112

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We That engagement sparked discussion for a bigger video budget. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Beyond PR

AUGUST 4, 2016

It’s photos, graphics, GIFs, memes and video. Of course, your competition and other brands have the same opportunities. No one wants to see 10 hashtags from Instagram in a Facebook post. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands.

Social Media 40

Social Media Pinterest Media Marketing 40

NewsWhip

MARCH 22, 2021

In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web, Instagram, and Facebook. . The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

Web 97

Web Instagram Facebook Media 97