Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The posts listed below are the those that were the most read as measured by clicks.

SEO 101

SEO Software Resources Newspapers 101

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

The spokesperson should feel free to change any corporate-speak or buzzwords into ordinary language that reflects how normal people speak. Acting confident during the interview and providing well-researched and thought-out information will show the interviewer and folks watching that they’re a valuable information resource. .

Interviews 280

Interviews Policies Course Training 280

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Most startups don’t have the resources to stand up separate marketing and comms shops. A handful of survey takers wrote in with nuanced answers.

Report 118

Report Publicity Survey B2B 118

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. media relations, crisis management, social media, etc.) Reporting structure (e.g. who and how often).

Agency 51

Agency Measurement Resources Report 51

PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Garg came to represent accusations that corporations treat employees as expendable units. And it starts with candid PR counsel and media training.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

JULY 16, 2019

It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Limited resources and restrictive budgets. The post The Benefit of Calculated in Risk in Public Relations appeared first on Sword and the Script.

Publicity 91

Publicity Survey Local Writing 91

ImPRessions - Crenshaw Communications

JULY 25, 2017

Gain an understanding of their PR goals, corporate culture, media dealings and leadership sensitivities to help you create a plan that not only benefits both parties, but offers a sense of smart stewardship on your part. As with any PR program, measuring success against predetermined KPIs is the way to determine effectiveness and ROI.

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder.

Survey 98

Survey Media Relations Corporate Communications 98

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC.

How To 104

How To Fashion Banking Industry 104

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Critical Mention

JULY 15, 2020

Developing an Earned Media Suite. Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is the next step in the company’s mission to remain the go-to resource for earned media. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Sword and the Script

APRIL 16, 2019

A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ]. PR Measurement: A Pulse Check on How Communicators Show Value. You should feel free to send me your announcements.

Survey 71

Survey Technology Corporate Financial 71

Stuart Bruce

NOVEMBER 27, 2015

Paul Holmes, founder and CEO of the eponymous Holmes Report, the news, research and insight resource for global public relations, said: “Your ambition shouldn’t be to catch up with the US. It should be to leapfrog the US.”

Mobile 60

Mobile Public Affairs Government Local 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 4) Media Relations: Proven Ways to Get More Out of It. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. What is your “share of voice” on important corporate topics or industry trends—i.e.

Report 40

Report Media Television Radio 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up? PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

PR Conversations

OCTOBER 27, 2023

The great thing about the new media is that publics are free to identify themselves rather than waiting for the organization to identify them. Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. Thus, they are not really measuring “public” opinions.

Reputation 52

Reputation Social Media Internal International 52

Prohibition

JULY 19, 2018

This allows corporations to share the good elements from across the company both internally and externally, and work to address and – at times – minimise the perhaps negative elements of a company that you don’t necessarily want to broadcast. Social media analysis and management – check out Sprout Social and Tweetdeck.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

AUGUST 15, 2016

After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours.

Advertising 40

Advertising Advertising Course Training 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. The organization provides us with boots on the ground should a client need to expand internationally or should we require additional resources.

Communications 50

Communications Marketing Internal International 50

Prohibition

JANUARY 7, 2022

Businesses may face serious financial loss due to physical property damage, forced production downtime, a shortage of skilled resources, liability claims and other unexpected costs. When you are faced with a major problem, your first priority should be to fix the immediate situation and then devote all available resources to damage control.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100