Remove Corporate Remove Leadership Remove Trade Shows Remove White Paper
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 78
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2022 PR Predictions

Landis PR

ESG issues will be dominating corporate communications in 2022 and beyond.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Kind communication. Trend 1: ESG.

Trends 52
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?