ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. After all, people show loyalty to other people – not to faceless corporations. Guinness is a brand who knows the power of emotional storytelling.

Storytelling 40

Storytelling Brand Branding Advertising 40

PRSay

AUGUST 8, 2018

Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 137

Pitching Interviews Video Report 137

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Read below for the entire interview with Jen: .

Media 94

Media Sports Agriculture Pitching 94

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 98

Survey Industry Leadership Study 98

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. smartphone users over age 35 now are on Snapchat – a pretty desirable group. . There are tasteful product mentions incorporated, but the videos do more to instruct than sell.

Video 120

Video B2B B2C Survey 120

PRSay

APRIL 7, 2021

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. Because when Asians can not be protected in America, no group is protected in America.”. Her background includes NBCUniversal Corporate Diversity, Focus Features and NBC.

Community 147

Community Training Education Television 147

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Brad Marley , Chief Storyteller, Yelram Media . Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. They also seem to find it easier to hold onto a strong, defined culture and personality.

Interviews 115

Interviews Agency Industry Measurement 115

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM).

Employee 89

Employee Internal International Training 89

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story you are telling, your story will sound false. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

Policies 120

Policies Internal International Public Affairs 120

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

PR 20/20

JUNE 25, 2019

For example, Patagonia takes action to protect public lands and fund environmental groups. Video and creative media. Storytelling with the Cognitive Content Hub™. Think of video, art installations, and more.). Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. They also seem to find it easier to hold onto a strong, defined culture and personality.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. cally for an online video format.”

B2B 145

B2B Trends Video Course 145

5W PR

NOVEMBER 23, 2021

Make sure the pictures are both attention-grabbing and stunning in their own right, but they should also form an equally stunning grouping – all promoting your theme. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. cally for an online video format.”

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 10 Mistakes Nonprofits Make with Video. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 68

Internal International Conference Public Affairs 68

Sword and the Script

JULY 16, 2016

On one hand, I’m a strong proponent of sales and marketing alignment , but on the other, a merged department may lead to group think. This will push brands to define strategies and to hire experts in the fields of design, photography, videography, data visualization, and visual storytelling.”

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Indeed, my own predictions are at the very bottom. 17: Wendy Zajack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MARCH 30, 2018

The below video from PBS Digital Studios explains in detail the difference between automated machine learning and AI. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. A lot of education also falls somewhere in between.

Publicity 85

Publicity Training Technology Data 85