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PR specialty firms are leading a strong financial rebound for the public relations industry

Agility PR Solutions

According to newly released research from PR and marketing-focused law firm Davis+Gilbert, public relations firms have demonstrated great improvement in year-over-year financial performance—and surging optimism for the future.

Financial 156
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Part one explored the financials ( see Part 1 ). PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221
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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120
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Financial PR—what it is and why it’s so important

Agility PR Solutions

Media in the financial world is far less forgiving than for other industries. Corporations are particularly fervent in jostling for position in the grand game of speculation. The post Financial PR—what it is and why it’s so important appeared first on Agility PR Solutions. Which stocks are heading down?

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Corporate Care or Greenwashing? appeared first on ReputationUs.