PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The Facebook experience has grown to be a whole in and of itself. This is a good question. So what’s the answer?

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Video Marketing on Facebook.

Video 120

Video Strategy YouTube Marketing 120

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? In trying to create a PR strategy , it’s easy to get overwhelmed. Here we go: Table of Contents What Is a PR Strategy and Why Do You Need One? Here we go: Table of Contents What Is a PR Strategy and Why Do You Need One? But they typically lack a basic PR strategy.

Strategy 52

Strategy How To Hotels Analysis 52

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. But a CSR campaign is a marketing strategy that prepares a brand to align its values with action for the greater good.

Corporate 116

Corporate Retail Policies Employee 116

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

The Proactive Report

NOVEMBER 1, 2022

There are many instances of corporations falling short with their communications. Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Concepts and ideas are the way we think.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Communications Conversations

MARCH 4, 2020

Facebook: 5 hrs. What piques my curiosity the most is the inverse relationship between the platforms where we spend the most time (Facebook, Insta and Twitter) and the half-life values for content. Create content for Pinterest or a corporate blog, and it tends to stick around for a while. Twitter: 20 mins. Instagram: 20 hrs.

Social Media 68

Social Media Pinterest Strategy Media 68

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Are you relying on text-only assets to drive your messaging? Now is the time.

Video 119

Video Communications Strategy Product Launch 119

Bianchi Biz Blog

FEBRUARY 1, 2024

Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. Japanese society places a premium on authenticity, necessitating PR strategies that align with collective values, emphasizing trust and fostering long-term relationships. of Japan’s population uses LinkedIn.

Marketing 108

Marketing Newspapers Print Local 108

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Measurement 83

Measurement Strategy Banking Travel 83

Presspage

FEBRUARY 6, 2018

Some key indicators of their new strategy being successful are: Referral traffic from the newsroom to main website has increased with over 180%. Marathon Petroleum Corporation The MPC newsroom launched early 2015 and coincided with the company’s rollout of its first social media activities. minutes reading the article.

Examples 87

Examples Strategy Communications System 87

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

Flack's Revenge

JANUARY 10, 2019

Have you been recommending a change in strategy regarding social media? Drew: First… you must have a paid strategy to support your organic efforts. Second, you need to have very different strategies for each channel. Is Facebook still a good place to invest in social media marketing? Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey.

Social Media 60

Social Media Strategy Media Survey 60

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Rebekah Iliff, @rebekahiliff | Chief Strategy Officer of AirPR. PR is no longer a linear process. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Communications Conversations

JULY 14, 2020

And, they are doing it for a reason: the need for more corporate transparency and more trust in corporations (and their leaders). First, the need for more corporate transparency. Look no further that corporate malfeasance at companies like Uber and Wells Fargo for recent examples. Another recent example: Facebook.

Employee 78

Employee LinkedIn Social Media Trends 78

Critical Mention

OCTOBER 18, 2019

More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. .

SEO 80

SEO Social Media Strategy Media 80

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. As I prepped for this presentation, I was refreshing myself with a few clients I’ve worked with in the last 2-3 years, and the Facebook ad campaigns associated with those clients. That strategy worked. But then, Facebook started changing the rules. Target by age.

Facebook 140

Facebook Advertising Advertising Web 140

Prohibition

JANUARY 23, 2023

This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. social media strategy, instagram stories, social media manage Meta is constantly updating the Instagram platform. ‘Native posting’ is the first thing to consider with Facebook. .

Video 62

Video Social Media Instagram Media 62

Melissa Agnes

SEPTEMBER 4, 2018

The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage. Follow and connect with MVPD on social: Facebook. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened.

Crisis 176

Crisis Viral Brand Branding 176

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. With that said, organizations and businesses across the world have shifted their strategies to adjust to the changes.

Media 113

Media Radio Television Sports 113

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Share Tweet Share. Create Quality Social Media Content.

Strategy 83

Strategy Communications Marketing Social Media 83

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

Melissa Agnes

MARCH 13, 2014

The airline has activated a dark website which is the best strategy for them as a crisis communications home base. Learn more about dark websites as a crisis communications strategy. The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. It starts to become a beautiful, never-ending loop, that also allows for pivoting the strategy when needed ( I talked about this with Rebekah Iliff recently ).

Strategy 97

Strategy Meeting Leadership Resources 97

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Prohibition

DECEMBER 19, 2022

Facebook threatens to pull news. Meta’s threat to remove the news element wouldn’t be the first time; in Australia in 2021 Facebook blocked the sharing of news, government communications and commercial pages in a similar incident. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159