Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The quality of queries changed too as the web evolved. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. We own that content. Straight up.

Corporate 60

Corporate Blogging LinkedIn Web 60

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. 3) Predictions for Social Media in 2017. Are Facebook Ads Any Good for B2B Marketing?

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. That video content then served as the bulk of this short-form social video. Pretty interesting, right? These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Social Media 88

Social Media Media SEO LinkedIn 88

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Driving traffic to the web site. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Solidify good habits today, on Web2.

Reputation 78

Reputation Web System Data 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 1, 2014

presenting to a small group on Facebook advertising. As I prepped for this presentation, I was refreshing myself with a few clients I’ve worked with in the last 2-3 years, and the Facebook ad campaigns associated with those clients. But then, Facebook started changing the rules. Last week I was in lovely New Ulm, Minn.,

Facebook 140

Facebook Advertising Advertising Web 140

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Fan them on Facebook. So cool and important!).

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Frustrated and angry customers taking to social media. Frustrated and angry customers taking to social media. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

Social Media 40

Social Media Media Measurement B2B 40

Stuart Bruce

AUGUST 11, 2017

I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more. I understand the arguments that they are making that activity is happening on different social media websites and it’s happening on different blogging platforms so it’s things like Twitter, Facebook, Tumblr, Medium.

Video 68

Video Corporate Web Instagram 68

Sword and the Script

SEPTEMBER 7, 2021

These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media. PRgloo has rolled out a social media tool for publishing. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. PR tech mentions.

Software 89

Software Print Tools SEO 89

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Melissa Agnes

JANUARY 29, 2015

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Go to the side of your web browser window right now and drag it in, reducing the width of your browser on your screen. Or what about in a natural disaster where an evacuation is needed?

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work. What we do 5.

Government 103

Government Education Print Ethics 103

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. So-called Articles 11 and 13 form part of the EU Directive for Copyright and limit sharing of original content and increase the chances of platforms such as Facebook and Google implementing filters for uploaded content.

Survey 68

Survey Enterprise SEO Web 68

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users. AVEs rear their ugly head.

Measurement 100

Measurement Social Media Web Twitter 100

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Suppose we want to understand how an audience is likely to react to a negative corporate announcement.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing.

Nonprofit 97

Nonprofit Social Media Resources Web 97

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Social Media Marketing (SMM). Why You Need It. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. People don’t trust soul-less corporations. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on.

Employee 120

Employee Social Media Education Brand 120