MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. Be Consistent, Long-Term Timing.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

5W PR

JUNE 16, 2021

The operation that he was running involved him buying up discounted products from Nike’s company store, where previously only employees of the corporation, along with their friends and family, could access it. On the other hand, Ann Hebert had allowed her son to use the family discount card.

Crisis 88

Crisis Retail Policies Corporate 88

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

NOVEMBER 9, 2015

And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. There was outrage. There was pillaging.

Employee 60

Employee Tools Corporate Google 60

David PR Group

JULY 2, 2020

One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. I published a sample policy in my book.).

Policies 70

Policies Training Crisis Social Media 70

Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. 77% of issuers had not developed a specific policy for their disclosure practices on social media websites.

Social Media 40

Social Media Policies Guidelines Media 40

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. A great deal of animosity will start to develop that will spill over into social media and news articles, putting organizations in a tough spot.

Crisis 78

Crisis Insurance Insurance Policies 78

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? But for my team at MediaSource , transparency has been the best policy. From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe.

System 157

System Community Social Media Employee 157

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 137

Internal International Communications Strategy 137

ImPRessions - Crenshaw Communications

MAY 7, 2020

Her focus is reporting on stories about how labor issues affect retail employees. . Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . April Berthene @ByAprilBerthene. Are you more interested in e-commerce and technology?

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Have a digital media policy. Make sure the policy is a living document that covers email and other digital content and digital archiving.

Privacy 120

Privacy Crisis Policies How To 120

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Assertive policy needs to make up the shortfall. Employee engagement and the value that organisations deliver to the communities they serve will set the corporate agenda as we emerge from the crisis.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 123

Communications Crisis Internal International 123

Cision

DECEMBER 1, 2017

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. AutoNation, Inc. : [link]. The Non-Boilerplate Boilerplate.

Examples 225

Examples Insurance Insurance Fashion 225

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Despite the fact that it wasn’t the first Autopilot-related fatality, neither Tesla nor its famously outspoken CEO Musk made any comment on social media about the incident.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Taking care of communications staff.

Communications 189

Communications Crisis System Healthcare 189

Cision

NOVEMBER 29, 2017

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. AutoNation, Inc. : [link]. The Non-Boilerplate Boilerplate.

Examples 167

Examples Insurance Insurance Fashion 167

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

Strategy 40

Strategy Employee Resources Financial 40

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation Action 1: Focus on Employees … First. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

APRIL 13, 2021

You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. The best part of engaging employees in your influencer marketing campaigns is they can share your brand with the audiences they’ve cultivated that are filled with people who listen to them. Overlooking built-in brand ambassadors.

Marketing 89

Marketing Employee Local Community 89

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. One reason is that the ground continues to shift beneath them – social media pile on, while not a new phenomenon, is a path laden with pitfalls.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Nonprofit 53

Nonprofit Community Employee Energy 53

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 101

Interviews Publicity Technology Social Media 101

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62