PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Engage and educate stakeholders.

Report 175

Report Company Government Conference 175

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Educating prospective customers. We represented a credit union through a strong campaign around financial wellness. Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

JULY 23, 2020

Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. A study by Mary Hunter-Dowell and Brayden King shows that a successful boycott isn’t really about lost sales or financial pressure.

Brand 297

Brand Branding Banking Interviews 297

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 134

Survey Ethics Leadership Financial 134

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Entrepreneurship and leadership are always fruitful topics.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Stern + Associates

MAY 11, 2022

Through private consulting, executive education programs and hands-on, interactive workshops, they show leaders in every sector how to transition to an AI-first model in order to gain a significant competitive advantage.

Case Study 62

Case Study Analytics Study Financial 62

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. APR, Fellow PRSA, PR Professional and Educator. Follow your gut.”

Company 189

Company Employee Internal International 189

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. Financial services: $116,000. Education: $75,000. 8 Corporate Communications Tips for Hiring a PR Firm.

Survey 73

Survey Corporate Comparison Financial 73

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Strategy Consumer 245

MaccaPR

JUNE 11, 2020

In part one of this blog post , we tackled the need to educate employees on how your company is taking these steps to mitigate COVID-19 risk, while addressing the concerns that your employees have about returning to a physical workplace. As leadership continues to communicate with your employees, the human side of your company should lead.

Internal 62

Internal International Communications Employee 62

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan.

Interviews 79

Interviews Ethics Conference Leadership 79

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. Corporate recruiters often blacklist individuals with negative reputations. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Growing your partner channels can help create untapped demand, assist in the discovery process, as well as nurture the post-sale journey with ongoing education and services.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mark My Words

JANUARY 26, 2018

The “most read” story in The Financial Times’ online history has prompted apoplectic reactions in the media, the business world and on social media, where #PresidentsClub topped the trends on Twitter. Perhaps a greater emphasis on leadership on issues affected by this week’s events would allow greater authority.

Hotels 60

Hotels Course Financial Social Media 60

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. What is it about financial comms that keeps you wanting more? She’s so great.” Believe me.

Banking 113

Banking Sports Financial Corporate 113

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Conversations

SEPTEMBER 18, 2014

It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function. Alternatively, perhaps public relations is a best-kept secret in corporate Canada. Public relations education now trumps journalism. strong acceptance of the strategic value of PR.

Study 99

Study Measurement Survey Education 99

Maxim Behar

FEBRUARY 23, 2022

And secondly - we never "throw away" high salaries, usually our proposal contains a reasonable for the position, responsibilities and market starting salary with very clear commitments to performance-based financial incentives. What corporate values do you educate your employees in?

Interviews 52

Interviews Financial Corporate Journalism 52

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. The leadership and vision provided by early public relations professionals was squandered. The number hasn’t moved in 12 months. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. And, for many people, it just doesn’t leave us fulfilled the way jobs in the education, health care and non-profit worlds do. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Access to resources is an increasing challenge — water for example; access to fundamental human needs and rights, such as health care, nutrition and education. Page Society Hall of Fame on Sunday, Sept.

Leadership 0

Leadership Agency Education Communications 0

PR 20/20

MAY 12, 2016

Online education and certification initiatives are building a more advanced ecosystem of marketing service providers. Agencies structured in service-area silos -- social, search, mobile, web, email, analytics -- will face the same challenges as their corporate counterparts when trying to build digital marketing strategies and campaigns.

Agency 40

Agency Marketing Financial System 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. 2) Influence and educate people in your network. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Students are recognized for their exemplary leadership, service and academic excellence.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. When first documenting a strategy, your initial goals are more like educated guesses. We did a whole reboot on our brand voice,” said John Fox, executive director of content.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111