Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Internal Communications. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Couldn’t make it? Hugh Elliott (@HughSElliott) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 59

Radio Pinterest Television Government 59

NewsWhip

MARCH 27, 2023

Data has changed everything First things first, it’s worth acknowledging that data has changed the way the comms world works. Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate.

Data 148

Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

Stern + Associates

OCTOBER 17, 2023

scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Named a 2023 U.S. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Communications Conversations

DECEMBER 20, 2022

And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked. Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. Leadership can also play a role here.

LinkedIn 74

LinkedIn Employee Survey Internal 74

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Similarly, 72% of U.S. Publish with consistency.

Government 138

Government Survey Ethics Media 138

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 125

Conference Leadership Meeting Energy 125

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Whether inside a corporation or at a PR agency, the typical campaign isn’t easily quantified early in the campaign. We never want a client to be asking, “what’s next?”

How To 136

How To Leadership B2C Agency 136

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>>

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. Highlight your leaders internally before promoting them outside the organization. Action 4: Promote Thought Leadership. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. And 24/7/365, she’s also the chief data producer and an inventor of #DIYPS – the first DIY closed loop artificial pancreas system. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). The even bigger reason is I see an incredible opportunity here to help communications professionals have a more data-driven approach to their craft. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. That reduced the data set by half, but 150 is still an acceptable amount of data to analyze under the circumstances, as it happened, the data didn’t change all that much.

Measurement 52

Measurement How To System Comparison 52

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

MARCH 22, 2022

Yet the influence and size of the comms team have brought another leadership challenge: retention. Analysis of the survey data suggests that limited flex work options on communications teams may be one reason staff are leaving. “The It seems in-house communicators aren’t immune to the so-called “Great Resignation.”.

Survey 96

Survey Communications Employee Technology 96

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148