Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced. I was in the TV news business for 23 years.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

OCTOBER 25, 2021

Create video content with a point of view. The rise of “good news journalism” presents another opportunity for media outreach. If a corporate social responsibility program doesn’t exist for your client, start one now. Encourage others to think creatively. What works and what doesn’t varies by brand/client/organization.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

JULY 30, 2015

As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ).

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Growth of independent journalism. “We I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Slow decline of social media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. My favorite social media platform is…Snapchat; just have to love flash videos of life’s spontaneous moments. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy.

Report 225

Report Media Advertising Advertising 225

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Video is powerful. If a picture is worth a thousand words, video is worth a million. Video puts a face and personality on a story. There are no do-overs, as we only record once!

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 8) A clever mix of press work and content. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

OCTOBER 25, 2018

This is hard for a journalism major to admit, but cut the characters ! We’ve been talking about social video for a few years now—yes, focus on that! But, also (somehow) we’ll need to plan for videos to be even shorter. Think: 6- and 15-second videos. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s not just the space a business will pay for, but the creative and text too.

Advertising 60

Advertising Advertising Ethics Journalism 60

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. You should not start with three pages of A4, but a tweet, an infographic or a video. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. Each year journalism becomes ever more dependent on the press release.

Journalism 60

Journalism Wikipedia Film Interviews 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. On TikTok, we rely more on shorter videos. That success will come with hard work and big creativity. This is PR.

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

FEBRUARY 3, 2015

But a client win that really made a difference in my career was when I was starting my first agency, and a former client who headed up corporate communications at American Express told me she wanted to be my first client. Each and every win is a cause for celebration, honestly. because they’re clients.) PR Pro Showcase'

Agency 100

Agency Advertising Advertising Twitter 100

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. So quite a line up. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The Monday and Saturday papers will remain unaffected. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. The corporations do not expect you to spend months learning.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The below video from PBS Digital Studios explains in detail the difference between automated machine learning and AI. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. So, I really doff my cap at this really creative use. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Mr. Schaefer, I find, tends to tackle marketing from a pragmatic and corporate consulting perspective, while Mr. Webster looks at issues from a macro-trend perspective.

Radio 60

Radio Content Marketing Marketing Education 60

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. They don't have the corporate culture that we have to create for them. In terms of creativity, it is not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. That engagement sparked discussion for a bigger video budget.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111