Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

SEPTEMBER 28, 2015

There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. Ian suggested nine different tools to complement your content efforts, including Inbound Writer , Ahrefs and Buzzsomo. Drive more traffic to your content.

Tools 120

Tools Content Marketing Google Trends 120

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. But you’re still going to need to review the content and adjust accordingly.

Communications 97

Communications Marketing Pitching Technology 97

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. 10 Marketing Technologies We Can’t Live Without. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

PR 20/20

JULY 3, 2018

What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. Example of video recognition technology. on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

OCTOBER 11, 2018

Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! What if what we know in marketing is holding us back? That’s why new tool WayIn is so exciting.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. Test, optimize, and personalize content.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR

Blogging 153

Blogging B2B Software SEO 153

Critical Mention

APRIL 2, 2019

You may be able to learn from their strategies or find some space in your target market that they aren’t hitting effectively. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! Wappalyzer. SimilarWeb. Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Burrelles Fresh Ideas

JANUARY 23, 2024

This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. As a result, it can be a powerful tool in your campaigns.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

FEBRUARY 14, 2023

For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better. Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company.

Software 131

Software Pitching Analysis Community 131

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 93

SEO Strategy Google Engineering 93

Burrelles Fresh Ideas

JANUARY 30, 2024

Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform. When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. We have four takeaways.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

PR 20/20

JULY 19, 2018

Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. Luckily, marketing technology evolves at a breakneck pace. That’s a tall order.

Tools 41

Tools Strategy Analytics Data 41

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. And that’s the theme for this week’s Unscripted Marketing links [UML]. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. B2B content will become more customized. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI and related technologies can vastly simplify your blogging efforts.

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Will artificial intelligence automate content creation? What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40