PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JULY 16, 2016

While businesses demand leaner budgets and a greater emphasis on ROI, marketing is left with fewer resources with which to produce more. More content, more followers and more leads – it’s a hamster wheel for marketing – the struggle is real! 1) B2B Marketers Struggle with Effective Content Marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Here’s what they told me.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. And don’t check your phone whilst writing it- resist the urge, if you can.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. It’s like your natural, built-in authenticity meter sounding its alarm.

Writing 120

Writing Storytelling Brand Branding 120

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

ReimaginePR

JUNE 13, 2016

When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right. This means adding videos, images, and plain ol’ fashioned writing to punch up its appeal.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

SEO 120

SEO Creativity Mobile Journalism 120

The Hoffman Agency

JUNE 4, 2019

There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful. So how can a company create a media buzz without journalists writing it for them? There are many layers of storytelling, but it is so much more than just writing content.

Media 34

Media Content Marketing Company Agency 34

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Tags serve to categorize your content. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Rock the Status Quo

SEPTEMBER 23, 2015

Troll control with Jay Baer, writing tips from Ann Handley, content marketing with Mark Schaefer, agency growth hacks with Ketchum’s Stephen Waddington, storytelling brilliance from Michael Margolis (GetStoried) and more. This truly depends on your own goal and resources. I appreciate him very much.

Twitter 100

Twitter Social Media Resources Google 100

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). For myself, I wanted to show that the JOTW network was a valuable resource, and a way to engage with communication professionals.”. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

APRIL 11, 2018

Whereas traditional PR might have tried to focus the media’s attention on what happens once an event begins, meanwhile, Sponaugle says channels like Instagram Stories open up rich storytelling opportunities for behind-the-scenes kinds of details. This can help build excitement before an event, as well as during and after an event.

Instagram 74

Instagram Pitching Media Tourism 74

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 57

B2B Content Marketing Trends Marketing 57

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. This is especially useful for larger companies that require cross-functional input and approvals. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Content Writer. Inbound marketing is all about driving a quality customer experience, from the awareness stage to post-purchase. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. The Visual Storyteller. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

SEPTEMBER 21, 2017

“Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules.

Storytelling 40

Storytelling Resources Writing Corporate 40

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. A model for success. Let’s get started.

Leadership 93

Leadership Brand Branding How To 93

Contently - Strategy

OCTOBER 15, 2020

You can investigate all of these questions yourself using the Digital Marketing Toolbox on Think With Google. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. SiriusDecisions estimates that 65 percent of B2B content receives no engagement at all. The message: No Content Strategy = Wasted Resources.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

” He described the Vox mission to The Content Strategist and other reporters at a recent press event. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing.

Media 99

Media Journalism Content Marketing Education 99