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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Book Review: Social Media for Strategic Communication By Karen Freberg

Deirdre Breakenridge

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

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The Difference Between a Press Release and a Pitch

Remote PR Jobs

They are considered resource documents. Additionally, because pitches are less formal than press releases, they offer more flexibility in terms of messaging and storytelling. However, that requires more time and research to be dedicated to writing a pitch.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. You might have read it.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

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Brand Story We Love: United Way of Greater Portland

ReimaginePR

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.

Brand 306