Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You should also utilize technology. Are they being risk-averse enough?

Community 91

Community How To Marketing Data 91

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 20, 2018

It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. This is also an important point because marketing technology is only useful if people actually use it. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential?

Case Study 98

Case Study B2B Study Marketing 98

Burrelles Fresh Ideas

OCTOBER 24, 2023

And the needs and goals you were determined to address may not end up aligning with those of your market. This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. That’s beginning to change, as some publications are pulling back.

Technology 66

Technology Advertising Advertising Community 66

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. More video content is uploaded in 30 days than the major U.S. Technology means continuous learning. 2017 PR Takeaways. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. It’s expanded to include public affairs and government relations as the norm.”. From print to digital. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

AUGUST 15, 2017

The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Influencer marketing. PR should work more with marketing to decide how their company’s resources are allocated. Selling PR’s value. SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry.

Twitter 77

Twitter Radio Social Media Print 77

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. They notified the content promotion staff when there was a likely winner. Do you want to achieve data-driven content marketing success? Click here to find out how.

Viral 120

Viral Data Web Trends 120

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. The Soft and Subtle PR Pitch of Content Marketing. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Critical Mention

DECEMBER 10, 2021

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Undoubtedly he’s an iconic leader in marketing whose ideas have lasted generations. Marketing: Investment, Cost or Profit Center?

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? 2) What effects have those changes had on BurrellesLuce and the larger the PR vendor community?

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 22, 2019

The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7%

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Shift Communications

OCTOBER 20, 2014

Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Vice President, Marketing Technology. The post The bedtime test of content marketing and PR appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”.

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Use clear headings, bullet points, and short paragraphs to break up the text. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

MARCH 1, 2022

It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. I also welcome new competition to the market because we need it.

Software 119

Software Case Study Advertising Advertising 119