Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Content picks from around PR .

Software 90

Software Pitching Measurement Enterprise 90

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Diversifying Types of Content Appeals to a Wider Audience.

How To 0

How To Content Marketing Conference Analytics 0

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. It is not just us. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Online publications. Share your content on sites like Medium or use LinkedIn’s article feature to further extend your reach. Build awareness and extend reach. Nurture your growing audience.

B2B 177

B2B Company Marketing SEO 177

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Plus, AI tools are playing a role on the other side of the media relations coin: journalists are beginning to use AI solutions to read pitches, generate story ideas, and gauge what their audiences want to read.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 15, 2017

A trade publication covering cybersecurity often publishes roundups of new products. An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. How has content marketing changed over the years? And they told a good story. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

DECEMBER 19, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Pro Tip: the PR calendar can double as a content marketing calendar.

How To 75

How To Content Marketing Conference Analytics 75

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. AirPR Software Engineer and self-proclaimed math enthusiast, Ryan Rapp, astutely pointed out the applications of statistics in PR: “Statistics answers the question of how many of X do we need before results are reliable and perhaps repeatable.”. Statistics.

Engineering 120

Engineering Measurement Analytics Sports 120

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 24, 2016

In marketing, most of the tech tools are simply automation, described with great editorial liberty. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The Struggle is Real in B2B Content Marketing [UML]. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. The year isn’t quite done yet and there are a few more in the queue for publication. Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. PR Tech Sum]. billion in 2021.

Blogging 158

Blogging B2B Software SEO 158

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. But you’re still going to need to review the content and adjust accordingly. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 86

Software Case Study Pitching Technology 86

Sword and the Script

OCTOBER 17, 2017

She’s has both practice law and completed gigs in marketing and business development for law firms, including a role as law firm Chief Business Development Officer. Later she opened her own business providing marketing services to law firms. 1) “Legal marketing” is such a strange term to people outside of the vertical.

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Ahrefs’ Content Explorer – Finding Top Linked Blog Content Ahrefs’ Content Explorer feature is a must-have tool for blog discovery. Then, you can replicate and expand on the content to pitch to target bloggers.

Tools 71

Tools Blogging Pitching Google 71