Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. The PR team’s campaigns were more successful than ever, increasing brand awareness and market presence.

Strategy 71

Strategy Measurement Google Case Study 71

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 90

Software Pitching Measurement Enterprise 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JUNE 10, 2020

This allows your pitch to stand out from the mass blasts that reporters receive all the time. As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. .

Media 104

Media Pitching Trends Resources 104

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. It can develop into a separate function, often reporting to the CEO, as the business grows.

Employee 150

Employee Print Writing Survey 150

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Content marketing has taken on new life and meaning. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. Are we seeing the demise of the traditional newsroom in favor of more automated measures? News reporting is going to be around a long time. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Further, Ms.

Case Study 100

Case Study B2B Study Marketing 100

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. Contact us to learn more or to request a live demonstration.

Communications 52

Communications Marketing Analytics Resources 52

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. This is like price fixing, but with data. “If

Media 73

Media Measurement Enterprise Television 73

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 91

Community How To Marketing Data 91

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement. From print to digital. Jack of all trades.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

SEPTEMBER 6, 2016

The methods and the speed in which things occur and need to be reported on spurred change in the entire industry – practitioners and suppliers alike. Know a PR, marketing or sales leader with compelling ideas fit for print? NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 22, 2019

The biannual survey queried 341 senior marketers about an array of topics including budget. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% 3 Recommendations for B2B Marketing Budgets.

Marketing 66

Marketing Survey Study B2B 66

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” The Internet makes it super-simple to use content with just a click.

Film 60

Film Print Creativity Internal 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. March 4, 2019: Reuters reports that Cision is shopping for a buyer.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

MARCH 1, 2022

The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Business Insider reported yesterday that Cision CEO Abel Clark had left the company. NOT an editorial placement.

Software 121

Software Case Study Advertising Advertising 121

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Keep teams informed with regularly scheduled, presentation-ready reports. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? That’s what we’ve set out to answer in this report. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? That’s what we’ve set out to answer in this report. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. They frequently receive praise for their monitoring and reporting.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. They frequently receive praise for their monitoring and reporting.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. Q7: How should we be measuring the impact of our visuals? Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform. Who will use it?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. Q7: How should we be measuring the impact of our visuals? Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform. Who will use it?

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120