Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. But how Can PR Claim the Traffic?

Measurement 120

Measurement Analytics Google Trends 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. PR measures up. How did we do?

Report 136

Report Interviews Pitching Construction 136

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. It’s efficient to run various tests and get nice visuals to best represent PR success, so my reports are more polished.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 176

Reddit Software B2B Technology 176

5W PR

AUGUST 1, 2019

If you don’t report on the outcome of your PR campaigns, business owners will likely become frustrated without the knowledge of what is working, and what needs improvement. Even so, measuring PR is hardly an exact science. The post Can You Measure PR? appeared first on 5W PR.

Measurement 60

Measurement Advertising Advertising Guidelines 60

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Research methodology. Publication reputation and consumer behavior.

Consumer 370

Consumer Publicity Media Analysis 370

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Print publications. The same can be done for measuring internal communications’ effectiveness.

Internal 188

Internal International Data Communications 188

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Know the reporter and outlet . Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. If there are some commonalities between the reporter and the executive, it never hurts to reference them to break the ice. Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 95

Pitching Print Measurement Report 95

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 81

Report Data SEO Analytics 81

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

NewsWhip

AUGUST 17, 2023

Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos.

Product Launch 78

Product Launch Print Measurement Consumer 78

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports.

Report 52

Report Data SEO Analytics 52

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). The answer is “Impact.”.

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. These are the metrics B2B lead gen measure. 33% research reports. 34% say 1 to 3 months.

B2B 64

B2B Report Marketing Survey 64

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. It helps to set measurable goals that are both clear and realistic.

Strategy 71

Strategy Measurement Google Case Study 71

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 89

Software Pitching Measurement Enterprise 89

Stephen Waddington

JUNE 9, 2020

fundraising effort in a special report. In a special report Stories that matter: Captain Tom Moore , CARMA has set out the story of how this incredible fundraising feat occurred, and the critical role that PR played. For example, print has fallen off the cliff on which it was already teetering precariously.

Radio 89

Radio Skype Print Local 89

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

NOVEMBER 30, 2023

You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats. BuzzSumo - Louise Linehan PRophet - Aaron Kwittken Prowly - Aleksandra Kubicka OnePitch - Sarah Pekala Propel - Zach Cutler The book consists of 21 chapters and 120 pages.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 148

Employee Print Writing Survey 148

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Measuring up, Marsha. PR is about building your brand and your authority over time.

Data 78

Data Newspapers Analytics Measurement 78

The Resolution Blog

NOVEMBER 17, 2015

I’m happy to report back that things have changed. He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. Automation is no longer a buzz word. …and the best is yet to come.

eBook 120

eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120