Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. It might even be integrated marketing.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

5W PR

AUGUST 23, 2023

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. They work closely with clients, vendors, and stakeholders to ensure successful event execution and positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success.

Company 88

Company Corporate Product Launch Internal 88

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

FEBRUARY 6, 2024

How Public Relations Plays a Role Successful sports teams and fashion brands employ various public relations (PR) and marketing strategies, leveraging emerging technologies to promote their brands effectively. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 85

Fashion Sports Technology Apparel 85

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. So, by sharing your campaign on social, you could attract journalists attention and in turn receive media coverage.

B2C 62

B2C How To B2B Product Launch 62

B2B PR Sense

JANUARY 5, 2018

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Product launch. Content marketing. Handpicked Related Content. Crisis management. Speaking engagements. Influencer relations. Thought leadership strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Successful multichannel marketing isn’t easy, though. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Instagram, TikTok, YouTube or Facebook).

Instagram 52

Instagram Analytics Product Launch Retail 52

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases. Increase Credibility.

SEO 52

SEO Engineering Web Trade Shows 52

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Now that everyone’s doing it, though, it can be difficult to break through the noise.

Strategy 96

Strategy How To Software Media 96

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. A social media monitoring tool can help you track mentions about your company and make it easier to engage with industry influencers from time to time. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116