Burrelles Fresh Ideas

DECEMBER 5, 2023

Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected.

Internal 97

Internal International Communications Employee 97

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use social listening tools to your advantage. Audience Intelligence (AI) Tools.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

MAY 9, 2023

Tools for Every Team: HubSpot's various hubs work together harmoniously to provide a unified platform for marketing, sales, service, and CRM. Integration with other tools like ticketing platforms or webinar software further enhances the event management process. But how can you know what’s working if you’re not measuring?

Strategy 81

Strategy Marketing Tools Report 81

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

DECEMBER 17, 2018

The next new AirPR solution to be released will be Author Intelligence , a media relations tool that provides insights around the journalists and bloggers who can have the biggest impact on a business. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150

Analytics Data Big Data Technology 150

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Jack of all trades.

Communications 126

Communications Crisis Internal International 126

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done.

Media Relations 113

Media Relations Media Survey Pitching 113

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But it never really caught on, because the market was cluttered, and there were distribution issues. Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Does it include thought leadership? How do you measure success? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) Can you Profit Directly from Content Marketing?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. What are the core components of our existing marketing technology stack? Technology. Performance.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

JANUARY 22, 2024

Tools like Moz’s Link Explorer and Ahrefs’ Site Explorer can quickly give you a snapshot of authority metrics. You can also use a tool like Majestic’s Trust Flow. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. Will Work for Media Impressions.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. ConvertKit, which provides email marketing tools for bloggers, diplomatically calls “remarkable.”.

Survey 60

Survey Blogging Corporate Analytics 60

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Use our insights and our recommended tools, and you’ll be able to explain the ROI of your PR to whoever needs to hear it. Getting Your PR Measurement Program in Shape for 2016.

Measurement 60

Measurement Tools Agency Blogging 60

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you’ve tried it yourself, you know media relations is challenging. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up? PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Contently - Strategy

NOVEMBER 15, 2023

Leveraging our proprietary data and the powerful insights derived from Contently’s advanced analytics tool, we’ve identified industry-level benchmarks to inform your content marketing tactics, publishing, and performance measurement. But what about the content itself?

Healthcare 52

Healthcare Content Marketing Data Marketing 52