Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets.

Content Marketing Consistency: How Often Should You Publish?

Sword and the Script

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. Content is the currency for building social relationships that can boost earned media. TopRank Online Marketing.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. Strategy and Quality Drive Content Success. B2B marketers are also claiming success.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content .

Avoid these 11 content marketing mishaps

PR Daily

If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop content to entertain and never sell, but what if people really. Edit your content.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. recently introduced Pound, a technology that tracks a piece of content’s spread across social media platforms.

Content marketing – it’s not just content for contents sake

Prohibition

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. But what does content mean? At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. The public values journalism, and people are moving to media channels they trust.

SEO 170

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Christoph Trappe is a PR leader, speaker and the vice president of content marketing strategy at ScribbleLive. Marketing.

Why and how you should infuse personalization into your PR

PR Daily

Apps, geotargeting and customized content are the trends to ride. Chatbots and branded apps certainly create personalized engagement, delivering the convenience and custom content that drives deep connections. These kinds of apps desperately need expert content.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 1) The top challenges in journalism. 2) Key PR considerations about influencer marketing.

Survey 133

How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. Podcasts are conversational in nature and won’t fare well with a strict adherence to marketing messages.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. Access is brand journalism’s gift that keeps on giving.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

According to Columbia Journalism Review , yet another 2015 Pulitzer winner, Natalie Caula Hauff of The Post and Courier , also left reporting for the greener pastures of PR. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

That’s better than estimating the publication’s web traffic or impressions. If media relations is hard, so too is journalism and reporting. >>> Looking for an agency partner with the content chops to build a sound strategy and execute?

Does content marketing even have to link to your product anymore?

Communications Conversations

I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Case Studies Content Strategy

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Web 154

Forecasting 10 hot marketing fads for 2020

PR Daily

Find out which content trends will ascend and what tactics are nearing an end. Mirror, mirror, on the wall, which 2020 content trends will rise—and which shall fall? A handful of what’s in store is listed below: Content gets tailored to voice search and smart devices.

Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. But now we’re all exhausted from content overload. The problems start with Free; the assumption that it is our God-given right to access content and apps at low or no cost.

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

PR Daily

PR Daily Editor Ted Kitterman breaks down the words that should be avoided and some of the advice on offer from experts around the web. Justin Kramp, content systems director at VMLY&R, keeps morale high with video reviews, virtual meditation sessions and online happy hours: 2/3 – We host virtual happy hours a few times a week to help signify the end of the work day and give people a time dedicated to shifting gears from "office" to home.

5 essentials for creating a stellar podcast

PR Daily

The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Follow these five rules to influence your audiences with the hottest platform for content marketing right now. Content Marketing Marketing podcast

Radio 156

30 jobs in the PR and marketing world

PR Daily

The job market is extremely competitive—not only for potential candidates, but also for organizations seeking top talent. The top five are offering an array of job openings, including these: Google seeks a product marketing manager in San Francisco.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Smarter Ways to Measure Authoritative Content. Why: “So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. A solution to the content marketing measurement puzzle.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Related Reading: How brand journalism boosts U.

Epstein puff pieces put focus on PR and pay-to-play publishing

PR Daily

The answer reveals the complex web behind many digital publications in today’s media landscape, as well as the threat posed to the PR profession by unscrupulous practices. It changed their reputation from being a respectable business publication to a content farm,” Mr. Kiesow said.

5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within.

SEO 90

12 content marketing secrets from the pros

PR Daily

A recent survey by the Custom Content Council. pegged the amount of money spent by businesses on production and distribution of custom content at nearly $44 billion. This includes print, Web, email, video and other types of content. Get more mileage from your content.

10 Research-Based Tips for Writing Better Content

Cision

What I want to do in this post is to look at what researchers show are the most effective ways to engage people with content. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Content Marketing Digital PR

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven PR drives marketing engagement.

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. Help Humanize Marketing?

Tools 118

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 166

Infographic: How to bolster your SEO performance on Google

PR Daily

This infographic from DCI shares tips on how to improve your SEO ranking and ensure Google values your contribution to the world wide web. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Digital PR Measurement Lessons from News Analytics

The Proactive Report

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Content Marketing Digital PR

Content Marketing Is So Last Year

Flatiron Communications

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. The Wall Street Journal just penned a fawning profile of her.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks.

Radio 106