Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 126

Communications Crisis Internal International 126

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use social listening tools to your advantage. Internal Resources. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JUNE 9, 2020

It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. A big problem in marketing and PR is that we’re so busy, we’ve become conditioned to just cross things off the list when they’re done. Send it around internally. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. Thought leadership isn’t just for B2B brands. Press releases are obsolete. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

PR in High Definition

DECEMBER 17, 2020

Back in March, when we were all feeling a little uncertain and unmotivated, Charlotte wrote this piece which includes some handy tools to help boost creativity and moral – something we’ll definitely be needing again in January when we come back refreshed from the Christmas holidays! must-read for any internal comms departments!

Reputation 133

Reputation Creativity Crisis Employee 133

wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 21, 2015

From interns to executives, everyone has some writing skill, but many have never put together a professional video. They need to know how to “storyboard,” include B-roll in videos and, when you have an event or conference that you want to use as a messaging tool, how to live stream. Don’t miss Matthew’s free webinar!

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Optimistically, I look to a bright future for strategic communicators.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. Personas are useful tools to understand customer motivation in order to better influence buying behavior. B2B Customers Want Thought Leadership.

B2B 115

B2B Marketing How To Survey 115

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Success Tools: Where to go to plug in to stay recharged at 100%. Next Steps: What to do to get started and keep growing.

Insurance 40

Insurance Insurance Marketing Conference 40

PR 20/20

SEPTEMBER 29, 2020

The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing. Content creation : Blogging and gated content were built on HubSpot. Social media : All social media marketing ran through HubSpot.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? Here are her top insights. Their job was to get to know the business.

Financial 52

Financial Content Marketing Marketing How To 52

Sword and the Script

DECEMBER 20, 2022

AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 9, 2021

Invest in social listening and media monitoring tools. One of the best ways to preempt and even avoid a crisis is to have monitoring tools in place. Good monitoring tools will enable you to monitor for rising negative sentiment amongst your customers and across the wider industry.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. 2 Understand how to incorporate social media into event marketing and planning.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Waxing UnLyrical

MAY 11, 2016

Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.

Media Relations 40

Media Relations Media Measurement Conference 40

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Another interesting number in the earning presentation is the total addressable market (TAM). Q4 enhances investor relations tools. iSentia is an all-in-one PR software tool based in Australia.

Software 126

Software Case Study Advertising Advertising 126