Shift Communications

OCTOBER 20, 2014

If you need an acid test for compelling content, show it to a literate child at bedtime. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Vice President, Marketing Technology. Advertising Content Marketing Marketing Press Release Public Relations'

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 99

Engineering Writing Mobile SEO 99

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

APRIL 21, 2021

This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. To set themselves apart, companies act as publishers, providing unique and interesting content to their consumers. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Only through these collective efforts can we truly fortify our digital world against the ever-present and evolving cyber threats.

Education 111

Education Employee Measurement Agency 111

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Is the site a recognized authority on the topic?

Google 113

Google Guidelines Web B2C 113

Cision

OCTOBER 26, 2016

With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Building Content that Has Value Beyond Likes, Comments and Clicks. Presenter: Steve Radick, VP, Director of PR, Brunner. Sponsored Content 2.0:

Conference 120

Conference Internal International Data 120

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' Well, it’s finally arrived.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well.

B2B 100

B2B Infographics B2C Case Study 100

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. So what are the basic principles behind the development and presentation of engaging material? Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more.

Infographics 60

Infographics Education Social Media Content Marketing 60

Cision

OCTOBER 28, 2015

The phenomenon raises an important question for marketers and PR professionals: Are your viewers averse to reading or is there something more to the attraction of imagery? The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. Imagery appeals to journalists.

Communications 120

Communications Telecommunications Infographics Video 120

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Understand how to create a solid content marketing strategy: And who knows more about building a strategy than the Content Marketing Institute?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? One of your goals for content marketing is surely spreading awareness of your brand. Discover 71 tips in Cision’s latest tip sheet! It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. A classic example comes from Sarah Farrow, a content marketer for Big Assignments.

Social Media 65

Social Media Media Writing Infographics 65

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. The Basics.

Engineering 45

Engineering SEO Google Web 45

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. And, if you are concerned about Google’s Generative Search taking over your content, create something that Generative Search cannot replicate: visual content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. And, if you are concerned about Google’s Generative Search taking over your content, create something that Generative Search cannot replicate: visual content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Plan Your Presentation Style. Not all link targets are alike.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. And, if you are concerned about Google’s Generative Search taking over your content, create something that Generative Search cannot replicate: visual content.

Tools 62

Tools Blogging Pitching Google 62