Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. Who: Sarah is a UK-based blogger, content marketer, speaker and mom. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. Why are you writing? If you’re just putting content out there for the sake of putting it out there, it’s highly unlikely you’ll see a high level of success. Step 1: Write down your goals.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. and it holds the top spot on Google ). Ah, video. It’s no secret, videos drive engagement. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. Three recent projects stood out for me given the relevancy to marketing. Three recent projects stood out for me given the relevancy to marketing.

Google 60

Google Mobile Transportation Content Marketing 60

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Contently - Strategy

AUGUST 1, 2019

I write reminders on the backs of my hands. I use Google calendar on my phone, and I color-code all the appointments and commitments on my fridge. And of course, I use a content calendar while working at Contently, using our very own platform. It can’t just be a list of stories you think might be fun to write.

Content Marketing 110

Content Marketing Course Leadership Strategy 110

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Then, write a fresh release for that publication.

How To 91

How To Guidelines Writing Pitching 91

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? Delightful content is content that knows its audience. It’s content that understands what its audience expects – and then delivers a relevant and helpful message that goes above and beyond that expectation. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. What this media consumption shift caused is a shift in how publishers view content marketing.

Mobile 120

Mobile LinkedIn Facebook Google 120

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? The quality of writing and visuals is very subjective. There is a flood of content published every day. Tracking Success with Analytics.

Measurement 154

Measurement How To Guidelines Analytics 154

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Video is the name of the game. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Below are three steps to help you quickly determine the best ways to get your message to the masses through content amplification. Check Google Analytics to figure out what outlets drive most of your traffic.

Film 120

Film Content Marketing Analytics Measurement 120

PR 20/20

DECEMBER 14, 2022

Swapping or adding any relevant photos and videos. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. When you implement a content edit strategy, you’re committing to content that will always be: Relevant.

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

Cision

JANUARY 9, 2018

Video has grown to dominate the online attention of your audience. By 2019, 80 percent of the world’s internet traffic will be consumed by video. Despite budget and bandwidth constraints, 83 percent of marketers agree that video yields positive ROI. by leveraging Cision Distribution’s proven video distribution network.

Case Study 210

Case Study How To Infographics SEO 210

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Here’s the video (and click here if, for some reason, the video doesn’t show up in your Reader): Good stuff, right?

Video 79

Video SEO Skype B2C 79

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. The Critical Mention Help Center allows users to browse through help articles and video tutorials.

Radio 116

Radio Instagram Analytics Mobile 116

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. Jason Brown , Principal, PublicCity PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

OCTOBER 8, 2015

Watch the video. An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference.

SEO 100

SEO Web Google Video 100

Flack's Revenge

DECEMBER 5, 2017

Video – I continue to read about the positive impact of video given today’s heavy use of smartphones and emergence of apps like Facebook Live; I think it’s likely that this will evolve into more interactive video – e.g. AR and VR. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Free with limited features, $39/mo for Pro tier Alternatives: Google Trends gets you similar insights into search query popularity.

Digital PR 62

Digital PR Tools Google Pitching 62