Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

JANUARY 10, 2017

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Create surveys. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. I’ve reviewed this survey for the last three years ( here and here ) and have generally found the findings to be consistent with my own experience.

Blogging 106

Blogging Survey B2B Analysis 106

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. Have you surveyed them on this question?

Social Media 60

Social Media Media Survey LinkedIn 60

Sword and the Script

DECEMBER 31, 2016

The 2016 salary survey by PR Week was a big hit. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. 6) Survey says PR Best Positioned to Manage Corporate Social Media.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Read: Social Customer Care: Three Steps to Best-in-Class Results.

Instagram 120

Instagram How To Guidelines Facebook 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. Content production to grow 25%. “58% 12% said increasing market share. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 99

Interviews Publicity Technology Social Media 99

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Communications Conversations

JUNE 18, 2020

It’s become much more one-way in the form of “content marketing.” But, each time I see surveys like this, consumers still want good customer service on social–and it never seems to be a priority for marketers. Social media marketers have been investing in Facebook and Instagram for years.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. If you put an ad on Facebook, you measure it, or if you send out a communication, you measure it, but how do you measure internal communication? ” India was the one exception, graded a “D.”

Internal 218

Internal International Communications Employee 218

Sword and the Script

SEPTEMBER 9, 2014

A marketing trade publication published an article on its site and subsequently posted the article to its Facebook page. That status update in turn appeared in the news stream of a friend , who then tagged me and two other people in the comments of the Facebook post. Marketing B2B social media conflicting social media advice'

Radio 112

Radio Social Media Facebook B2B 112

Sword and the Script

APRIL 12, 2022

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. Content picks from around PR . Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JULY 10, 2018

Media Relations Ends; Content Marketing Begins. A survey of corporate communicators that I teamed up with Ned Lundquist to field found that more than half (51%) believe media relations has gotten harder. This content marketing stuff isn’t just word games and semantics. Reporters in search of enlightenment?

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content Marketing 8

Content Marketing Marketing Twitter Social Media 8

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

NOVEMBER 5, 2018

A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. Maximizing your network.

Video 117

Video Communications Strategy Product Launch 117

Landis PR

MARCH 20, 2023

Conducted with over 2,200 journalists worldwide, the survey results are fascinating. More than 80% of those surveyed report they’re full-time journalists, with the vast majority (71%) earning less than $100K per year. The report found that economic uncertainty has impacted the work of about two-thirds of journalists.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017.

Twitter 60

Twitter How To B2B Analytics 60

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Also, you should probably share this post on Facebook. ” 4.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have any Twitter followers. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

PR 20/20

JANUARY 20, 2020

Facebook Ads. Most marketers are no stranger to the power of Facebook ads—especially lead ads , which provide users a lead form directly on Facebook versus sending them to a landing page for increased conversion rates. Typeform empowers marketers to build interactive, survey- or quiz-style lead generation projects.

System 65

System Data Facebook Tools 65

Cision

AUGUST 31, 2015

And in the cited survey, the question was asked in the hypothetical which is apt to be more optimistic than a survey of actual behavior. It’s well known that Facebook Likes and social shares don’t correlate to conversion or sales and can be (pretty) easily manipulated. Cost – Free ad-supported to enterprise-priced.

Video 120

Video Mobile YouTube Enterprise 120

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

MaccaPR

APRIL 20, 2016

Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. While YouTube has often been the first source for brands to distribute video content, Stelzner predicted 2016 will be the year brands expand use of live video.

Social Media 48

Social Media Trends Media Facebook 48

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Critical Mention

OCTOBER 16, 2019

According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly. Missed Opportunities to Expand your Content Opportunities. With that said, don’t miss out on the brand advantages that come with staying on top of your earned media.

Media 80

Media Analysis Radio Sports 80