Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

OCTOBER 12, 2015

Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Categorize Your Content. Recycle What Worked.

Education 120

Education Facebook Infographics Social Media 120

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Instagram and Facebook use hashtags as well.

Trends 142

Trends Industry Wikipedia How To 142

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Instead, we must now actively push our content out to our intended audience.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Smaller businesses are competing head-on with the industry leaders for the top 10 spots of the first Google search results page.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

NOVEMBER 5, 2015

Be sure to look at what innovators in other industries are doing to keep their audiences engaged and expectant for what’s to come next. Here are three big names to take a look at for content marketing inspiration: BuzzFeed. But you shouldn’t limit your research solely to competitors!

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication.

Education 52

Education Industry Web Wikipedia 52

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

MAY 4, 2017

Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. We’ve outlined tactics to engage your readers, even if you’re in what some might call a “boring” industry. What hurts your content is how you present your topic.

Industry 87

Industry How To Writing Content Marketing 87

Contently - Strategy

AUGUST 19, 2020

“Disability doesn’t discriminate, and there’s a huge population of disabled and chronically ill young people that the industry just doesn’t seem to have tapped into yet.” ” Establishing trust through relatable content is crucial, but what’s the best way to do so?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. Save the PR Industry Now.

Industry 52

Industry Web Wikipedia Education 52

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Critical Mention

APRIL 30, 2019

When you’re creating an editorial calendar as a content marketer, it can often be challenging to put a fresh spin on evergreen content. We’ve outlined tactics to engage your readers, even if you’re in what some might call a “boring” industry. What hurts your content is how you present your topic.

Industry 73

Industry How To Writing Content Marketing 73

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. 50% trust financial industry analysts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).

Customer Service 205

Customer Service Social Media Marketing Media 205

PR 20/20

OCTOBER 16, 2014

As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. In February, Facebook bought Snapchat for a whopping $19 billion, the Internet of Things took over the tech scene, oh, and there are now more mobile devices than people in the world. Strategy Content Industry'

Content Marketing 77

Content Marketing Report Marketing Mobile 77

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Is Facebook still a good place to invest in social media marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Influencer marketing to spread the word. Media outreach to connect with the industry. Worldwide tech spending recently topped $5.1 Hosting a launch event.

Social Media 78

Social Media Strategy Media Reputation 78

Critical Mention

FEBRUARY 28, 2019

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. billion active users visited Facebook daily. But not to fear! SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Communications Conversations

AUGUST 3, 2021

Three of the top four answers hone in on content marketing or engagement. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%).

Customer Service 158

Customer Service Social Media Marketing Media 158

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Segment your target markets. Let’s say your target market is new parents. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. If you know your industry, then you know your competitors. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Facebook : How many Likes?

How To 198

How To Real Estate Web Case Study 198

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

JUNE 29, 2021

It’s become one of the most prevalent questions in the social media industry. On Facebook , post between 1 and 2 times a day. Second, I’m a big believer in the quality over quantity mantra when it comes to social content marketing. Do they want to see content from you 3-4 times per day?

Social Media 211

Social Media Media Survey LinkedIn 211

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

APRIL 19, 2012

News Industry: All of the above has come to pass as good people are being put out on the street as journalism''s business model was never truly adapted for online consumption. Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40