Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. Enterprise monitoring may cost more. Meltwater offers 50 suggested metrics to measure your content marketing. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. The premier gathering of digital marketers on planet Earth!”. “The The premier gathering of digital marketers on planet Earth!”. MozCon is geared for SEOs (i.e. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. BrightEdge can also help you produce content that converts.

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

DECEMBER 11, 2018

This feature, which exists in Marketing Hub Enterprise or Sales Hub Enterprise accounts, shows the likelihood of contacts becoming customers in the next 90 days. Web analytics, email interactions and form submissions from the Marketing Hub. Marketing Hub’s Content Strategy.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

JANUARY 29, 2019

The result is an AI-powered Content Strategy Platform that automates content audits, topic research, the creation of data-driven content briefs, content promotion, and performance tracking. This kind of information can be a goldmine of ideas for your content marketing efforts. BrightEdge. MarketMuse.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. This information can help you identify which content types resonate with your members and adjust your content strategy accordingly.

Tools 70

Tools Measurement Strategy Analytics 70

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JUNE 6, 2023

CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

FEBRUARY 7, 2019

In particular, search engine optimization (SEO) is a big part of our approach. To deliver on that need, we are doing a lot on content side, which ties into our SEO strategy, too. To expand on our focus on SEO, it’s really about being intentional about our content. How did we impact pipeline?

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

FEBRUARY 12, 2019

While social media has value, organic reach has diminished , while tried and true stables like search engine optimization have become cool again: “But year after year, more bloggers are more focused on SEO and email marketing. Since 2014 the popularity of those promotion channels has increased 34% and 76% respectively.”. Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 40

Conference Marketing Analytics Case Study 40

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. There are few tactics in B2B marketing that lead to such direct effects.

B2B 67

B2B Measurement Blogging Community 67

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. This helps you create better content and continue to optimize your existing content.”

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? It’s obvious that creating a website is not enough; it needs to be marketed as well. In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. If these are the keywords you want to be found for, include them on your list.

Brand 208

Brand Branding How To SEO 208

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Workflow: tools to work more efficiently and smarter as a team?

Tools 175

Tools How To Agency SEO 175

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void.

Software 85

Software Case Study Pitching Technology 85

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars.

B2B 130

B2B Trends Video Course 130

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Infographics also offer SEO opportunities for both the news outlet and the sponsor. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Marketing analytics reports (automation software dashboards, social, SEO, website).

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. Implementing this model requires a little preparation, namely that PR needs access to the analytics and webmaster tools, or they need to be really tight pals with the SEOs that do have access.

Measurement 118

Measurement Analytics Tools SEO 118

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. It is SEO-friendly and appropriate to be then shared on the LinkedIn Company Page and other corporate social assets.

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Content repurposing or atomization is one solution— repackage a content asset into multiple formats. Expanding the lifespan of your content marketing efforts.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 85

Content Marketing Marketing Media SEO 85