Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

wiredPRworks

JANUARY 3, 2018

You'll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. Barbara is a featured insurance and financial advisor marketing mentor on the site. Where: Your computer or phone.

Trends 40

Trends Insurance Insurance Marketing 40

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

OCTOBER 16, 2017

The fourth way to generate ideas is through intentional internal conflict. This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for. For example, there’s one person in the digital marketing space whose opinions and methods I vehemently oppose.

Creativity 96

Creativity Product Launch Examples Energy 96

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 16, 2017

The fourth way to generate ideas is through intentional internal conflict. This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for. For example, there’s one person in the digital marketing space whose opinions and methods I vehemently oppose.

Creativity 76

Creativity Product Launch Examples Energy 76

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.

Local 62

Local Creativity Video Energy 62

Sword and the Script

MAY 1, 2018

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program.

B2B 62

B2B Marketing Survey Study 62

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. We don’t talk about trust internally NEARLY as often as we should. Guest Post by Carrie Morgan. Every dimple, carved line, and swoop of a tool mattered. These all have one thing in common; they show a company that is paying attention to details, and is mindful of how they communicate. Are we watching, listening?

Customer Service 40

Customer Service Reputation Energy SEO 40

Waxing UnLyrical

JULY 12, 2018

We routinize tasks with the goal of making them easier to process so we can use the mental energy we save on new tasks. Over the last year I’ve written a lot about the social science around why we do what we do. A recurring theme is that our brains are wired for efficiency. We’re talking gigabytes.

Brand 74

Brand Branding Banking Financial 74

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. This is where you should direct your personal energy if you want to stay ahead. AI is about to massively change our lives.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

Communications Conversations

JULY 20, 2017

We’re definitely going to be using this tactic in a lot of upcoming campaigns and testing which types of content works best with our audience. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing. And it’s true!

Corporate 0

Corporate Agency System Meeting 0

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

PR 20/20

JUNE 25, 2019

Internal communications and events. Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

DECEMBER 6, 2016

Even within those datasets, it may take a prohibitive amount of time, work and energy to customize an NLG platform to represent that data in writing. Additionally, any time you communicate the findings of an internal report or dataset, you’re also telling a story. You may be able to profitably automate internal reporting of this kind.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

DECEMBER 14, 2018

Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. But the point of investing in content marketing is to hold attention, right? Content marketers publish there consistently. Let them guide the narrative.

Viral 111

Viral Video Strategy YouTube 111

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. When I’m able to mix my passion for health and communication into my work every day, I’m going to bring a lot of energy to the table. ” The amount of internal planning, which I’m thankful for. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Directing your energy on creating value instead of waste is the direct route to higher profitability. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Unfortunately, you don’t have time, money, or energy to create really great images and videos.

Nonprofit 76

Nonprofit Tools Marketing Skype 76