Critical Mention

OCTOBER 29, 2018

Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Sports 117

Sports Film Television Transportation 117

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Critical Mention

MAY 10, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. The post The Importance of “Being Human” in Marketing appeared first on Critical Mention - Media Monitoring.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

JUNE 24, 2018

Laura Varley, brand journalist at Vertical Leap and author of “Fact-Checking Guide for Content Marketers,” told Visme “Fake news has been a big problem for some time now, and there’re many people out there that’ll just read a post off Facebook without finding an original or secondary source.” SCHEDULE A DEMO.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

SEPTEMBER 13, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

FEBRUARY 5, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

NOVEMBER 9, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Blogging 61

Blogging Resources Internal International 61

The Proactive Report

JUNE 23, 2015

Software Demo – Can increase conversion up to 85%. When a business buyer is looking for something and they find the right video that solves the problem, with a quick tap of the share icon they can send it to the relevant party who will make the financial decision. News releases – 55% more views 36% more link clicks.

Video 100

Video Mobile Trade Shows YouTube 100

Critical Mention

NOVEMBER 26, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. The post 6 Reasons to Use Influencer Marketing appeared first on Critical Mention - Media Monitoring.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

JANUARY 9, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. The post Top Marketing Trends for 2019 appeared first on Critical Mention - Media Monitoring.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

JULY 24, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. The post The Role of PR in Marketing appeared first on Critical Mention - Media Monitoring.

Marketing 76

Marketing Measurement Financial Analytics 76

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. SCHEDULE A DEMO. If you want breaking industry news instantaneously, he’s the one to follow.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

AUGUST 19, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Burrelles Fresh Ideas

APRIL 2, 2024

Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 104

Media Radio Print Newspapers 104

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 12

Technology Software Company Marketing 12

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. One thing led to another and I wound up taking a demo of the product where I learned there’s a whole lot more too it than just newsletters and auto-tweets of links to newsletters. The concept struck me as something as a mix between Curata and Paper.li

Marketing 75

Marketing System Analytics Content Marketing 75

Contently - Strategy

FEBRUARY 1, 2019

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. Gen Z is used to seeing branding everywhere.

YouTube 111

YouTube Instagram Ethics Film 111

Critical Mention

FEBRUARY 28, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

SEPTEMBER 21, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding. The post Does Direct Mail Really Work for Millennials?

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Business Wire is a resource for digital PR teams in the financial space. Demo Everything Most tools provide free trials or demos.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

NOVEMBER 5, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Policies 64

Policies Film Exercises Viral 64