PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. It’s that time of year.

Content Marketing 101

Content Marketing Data Sports Social Media 101

Sword and the Script

JANUARY 23, 2018

Though he worked “in marketing” he had never taken a writing class. Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 69

Marketing Content Marketing Sports B2C 69

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content will be automated.

Trends 120

Trends Mobile Video Film 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

SEO 103

SEO Automotive YouTube Video 103

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. How does a bank activate its brand during the biggest sporting week of the year? But, I thought it was a creative approach to a common challenge for many brands sponsoring the Big Game this week. Well written. Bank – #NiceOff campaign on Twitter.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

JULY 2, 2020

Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Each of the previous four points demonstrates how combining PR and marketing teams can bring more success to your business.

Marketing 89

Marketing eBook Pitching Radio 89

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Seventy percent of users say they discover video content from timelines (only 11 percent say that they always or usually search for video , compared to 63 percent saying they use search on YouTube).

Video 120

Video Trends YouTube Television 120

Critical Mention

OCTOBER 24, 2019

Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Understand how other brands are creatively communicating with their audiences so you can improve your brand’s approach: What Does Creativity Mean to Brands.

Blogging 68

Blogging Education Resources Creativity 68

Cision

JUNE 2, 2016

They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative. My hobbies outside of work include…attending my boys’ sports games with my husband. Students should focus on building a solid collection of clips from press releases to news articles. Rapid Fire Round. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Shift Communications

MARCH 28, 2018

Whether you’re a sports fan or not, it was pretty hard to escape the fact that Super Bowl 52 just happened. But for non-sports fans like me, the first Sunday in February is less about who hit a perfect slam dunk (I’m being facetious), and more about the ads. Creative Consultant, NATIONAL. Here it goes! Mel Hennigar.

Marketing 68

Marketing Sports Blogging Writing 68

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! Early on in her career, she developed a passion for marketing, writing and anything within the communication field. One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Critical Mention

DECEMBER 6, 2019

If you’re in charge of marketing a professional basketball team, create content asking your audience about the upcoming game or create polls asking who they think will score the most points on the team by the end of the season. There are endless ways to get creative and interact with your specified audience.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. Once you’ve established your brand across social media, you’re ready to move onto content generation. Put yourself in your audience’s shoes when brainstorming content ideas. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

SEO 80

SEO Social Media Strategy Media 80

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. The platforms where people hang out are more fragmented and the creative competition is steep.

B2B 81

B2B Social Media Company Marketing 81

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is also useful to monitor the competition and conduct market research to identify new opportunities.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 6, 2016

Tumblr sports 272.4 You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand use it? To generate new audiences. Why and When to Embrace Tumblr. million blogs and 127 billion posts from 19.1 million users.

Brand 60

Brand Branding Comparison Social Media 60

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

ZudePR

SEPTEMBER 8, 2015

I’ve seen her in action at a parent-teacher sports club I volunteer at. Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. How the Most Successful Creatives Read. I went to a meeting at my kids’ primary late last year. She’s a force to be reckoned with.

Blogging 75

Blogging Print System Sports 75

PR 20/20

JULY 24, 2019

newsletter and website content, email send times and subject lines). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness. Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. Content is the coin of our information economy. The sales process is a creative one. They owned cars.

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free Digital Marketing Tools for Content Marketing Support. Image: Kevin Bhagat via Unsplash, Creative Commons CC0.

Nonprofit 76

Nonprofit Tools Marketing Skype 76