Did Outbrain Try to Pitch Content Marketing at Cannes?
Sword and the Script
JULY 3, 2018
Outbrain is one most recognizable brands in advertising technology (adtech). The online advertising firm Outbrain – accused in the past of spreading clickbait – wants video ads to lure people in with attractive content, rather than being seen as a necessary evil. Opt-in advertising? Would you opt-in to ads?
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