Prohibition

FEBRUARY 10, 2023

to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content. To see more of our work for C4, check out our Spring Campaign and C4 X WIT Takeover event.

Creativity 62

Creativity Print Marketing Energy 62

Contently - Strategy

JUNE 25, 2020

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. So we decided to develop three new content strategy offerings, powered by StoryBook, to help brands at all levels of content maturity. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Prohibition

JUNE 25, 2018

But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing strategies. This is basically a fail safe list of handy tools to use when you have the inevitable marketeers mind block and you need to make good content. Gift of the Gif.

Content Marketing 48

Content Marketing Marketing Tools Sports 48

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Consider transforming an open house into an event with a conference-like feel.

Resources 77

Resources Creativity Publicity Local 77

Contently - Strategy

SEPTEMBER 20, 2021

Data-driven content marketing isn’t a two-step process. To create quality content that performs, you need five steps, sound data, and smart people. So we decided to develop three new content strategy offerings, powered by StoryBook, to help brands at all levels of content maturity. That promise was flawed.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” . 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

AUGUST 16, 2016

The web has completely changed attitudes and behaviors of buyers – the same way significant events change generational outlook (i.e. how historical events like the Great Depression, the Cold War or 9/11 impact a generation’s world view). If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. A luxury event for Yorkshire based influencers. The central part of the campaign was to host an influencer event. Summer recipes at the poshnic influencer event.

Social Media 48

Social Media Transportation Film Content Marketing 48

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Scoro manages all aspects of PR events.

Tools 147

Tools Radio Data Instagram 147

prTini

FEBRUARY 27, 2017

During the Oscars, five brands were capitalized on current events, bordering on pointedly political , with their advertisements. While the ad industry is sometimes slow to innovate , this is one example where they moved quickly to update messaging with timely, powerful content. That’s the value of contextually aware content.

Content Marketing 28

Content Marketing Marketing Construction Community 28

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. Did you miss the event this year? Long Form Content for the Win at REI. Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Polaris

NOVEMBER 20, 2014

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Forbe s and Fast Company both wrote about Caine’s determination and creativity. This year’s event was Saturday, October 11th. Content Marketing' The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Cision

DECEMBER 5, 2015

Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. While both reporters and brand journalists look out for stories that touch on current events or breaking news, their mindsets differ. Get our free white paper now!

Journalism 120

Journalism Brand Branding Content Marketing 120

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. What’s more, on the earned media side of the event PR equation , organizers now hire minor celebs as media bait to elicit coverage.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Cision

JULY 19, 2016

So how can you get more eyes on your content and ensure it makes an impact? Jeff Barrett, CEO of Status Creative and one of Forbes’ Top 50 social media influencers, says brands need to focus less on the content itself and focus more on getting that content in front of the people who matter most. Get the timing right.

Interviews 120

Interviews Software Content Marketing Creativity 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PRSay

OCTOBER 8, 2021

And I see an opportunity to be more creative.”. But after graduating from Harvard, she took a job at Ogilvy, and was staffed to a new type of team they started: digital marketing. We’re so afraid to put new, creative ideas out there. But inside of us are all these amazing, creative ideas. Using content marketing.

Creativity 177

Creativity Facebook Technology Employee 177

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Natural inclusion in trade publications.

Media 97

Media Nonprofit Pitching Analytics 97

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99