Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. A related feature Muck Rack offers is the “relationship owner” designation.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

AUGUST 15, 2017

In other words, the stories he writes must appeal to as many people as possible. An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. 2) Earned media still reigns as THE most credible. [And

Study 61

Study Survey B2B Advertising 61

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin.

How To 60

How To Marketing Resources Journalism 60

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ].

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. This relations part of public relations.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

DECEMBER 20, 2019

Step 3 – Draw on Positive Media Coverage. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Brand 103

Brand Branding How To Media 103

Waxing UnLyrical

OCTOBER 5, 2015

Why: “Because storytelling is about making an emotional connection with the audience, it can be more difficult to measure the effectiveness of this,” writes Vanessa Chase as she shows us how to “know when the story that we’ve told has been effective.” ” write Karen Dietz and Lori L. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

SEPTEMBER 27, 2016

Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. As corporate communicator turned agency owner, the value proposition is straight-forward: Senior staff at reasonable rates.

B2B 60

B2B Corporate Agency Creativity 60

Critical Mention

MAY 13, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Communications 158

Communications Radio Sports Social Media 158

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record.

Agency 28

Agency Retail Apparel Mobile 28

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. Why: “Media relations isn’t only about who you know. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. 4 Questions to Incorporate Influencer Outreach into Content Marketing.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Critical Mention

DECEMBER 10, 2021

Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of earned media.” Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Why Your Brand Needs Earned Media Monitoring. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. “Earned media continues to be very effective, especially since we are always connected via social media. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. We are after all forever students of marketing. Those categories are: Content marketing statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

FEBRUARY 28, 2017

Suffice to say, those editors know what’s best for their news site, but if we put the relationship between PR and media aside, I don’t think who puts pen to paper is the precise issue here. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Why Content Marketing and Public Relations Need Each Other.

Leadership 60

Leadership B2B Pitching Technology 60

Critical Mention

NOVEMBER 5, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Sports 111

Sports Social Media Media Groups 111