Onclusive

JUNE 23, 2022

Our head of marketing asked us to package PR data on a quarterly basis for all regional executives, and this regional data is shared to help guide marketing plans. Marketers have become experts at aligning their objectives to business goals, which typically boil down to revenue targets.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S. The results?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 4.

B2B 147

B2B Study Blogging Marketing 147

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. It’s seen as far more than media relations. Again, it’s all about PR Expanded.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. e) Championing a customer-centric corporate culture.

Survey 103

Survey Marketing B2B Content Marketing 103

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. This is very hard to achieve for many companies, not because it’s hard , but because the corporate culture just can’t get out of its own way.

B2B 105

B2B Leadership Marketing Blogging 105

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. cookies) is in its twilight which puts diminishes marketing reach and targeting. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

MAY 17, 2016

The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Press releases. Is it perfect?

Survey 64

Survey Report Content Marketing Pitching 64

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 116

Report Publicity Survey B2B 116

Sword and the Script

AUGUST 15, 2017

An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. The Future of Marketing Looks More like Public Relations.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

DECEMBER 31, 2016

3) The Facebook Frozen Frog and Fodder for Content Marketing. 4) Media Relations: Proven Ways to Get More Out of It. PR is the best-kept secret in content marketing. 4) Media Relations: Proven Ways to Get More Out of It. PR is the best-kept secret in content marketing.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Strategic management of content distribution and publication is also crucial. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Media Relations is Hard and Getting Harder. content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. 2) Earned media still reigns as THE most credible. [And

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. 2) Public relations and complex value propositions. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Meltwater offers 50 suggested metrics to measure your content marketing.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

JULY 16, 2019

If your brand is going to track mentions, it is important to have a media intelligence and monitoring tool that doesn’t miss hits. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. News articles – traditional media, online or broadcast.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first.

Report 70

Report Media Survey Pitching 70

Sword and the Script

APRIL 16, 2019

A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ]. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. Image credit: Unsplash.

Survey 71

Survey Technology Corporate Financial 71

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

PRSay

NOVEMBER 15, 2019

Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building. Disney, a gigantic corporation, has access to an almost infinite amount of content. Use data to know your audience.

Analytics 155

Analytics Television Banking Data 155

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective.

Media 113

Media Radio Television Sports 113