Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? That is the time to create balanced and business-like content. Do not let creating content become a chore. What are your brand attributes and keywords? Are you a B2B company?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. If you have to choose just one, start with Facebook. It’s, by far, the most effective.).

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Why Good Content Delivers Bad Leads.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Utilize Social Analytics Tools.

Social Media 75

Social Media Marketing Media Instagram 75

Waxing UnLyrical

JUNE 3, 2013

How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. Are you building an engaged community with content? Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community.

Community 99

Community Facebook Resources LinkedIn 99

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices.

Analytics 80

Analytics Google Content Marketing Small Business 80

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. 4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? The Problem With PR.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Community 70

Community Facebook Resources Web 70

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Stuart Bruce

MAY 29, 2015

The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. With that philosophy in mind, a corporate blog will naturally publish a mix of long and short posts.

Survey 60

Survey Blogging Corporate Analytics 60

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Twitter Facebook Google+ LinkedIn Monday Roundup: Success.

Social Media 74

Social Media Resources Web Conference 74

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

AUGUST 26, 2013

The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward.

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2B 60

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic.

Measurement 62

Measurement Marketing SEO B2C 62

Waxing UnLyrical

OCTOBER 5, 2015

A solution to the content marketing measurement puzzle. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Measuring Storytelling. ” 6. Based in the Washington, D.C.,

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

AUGUST 28, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

LinkedIn 40

LinkedIn Google Corporate Study 40

Waxing UnLyrical

JUNE 19, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 6 Words on Content Strategy from @crescenzo. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Strategy 40

Strategy LinkedIn Google Corporate 40

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Waxing UnLyrical

JANUARY 20, 2015

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 3. Based in the Washington, D.C.,

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

MARCH 2, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Creation Ideas. Around the Web Content Marketing content creation women in communications women''s history month'

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 3. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

SEPTEMBER 21, 2015

ON BOARD – How To Use Board Games to Build Corporate Skills. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week? Twitter Facebook Google+ LinkedIn Monday Roundup: #PRAXIS2015.

Travel 40

Travel Content Marketing Corporate Writing 40

Critical Mention

SEPTEMBER 27, 2019

Social Media Ad Tools: Utilize the Facebook Text Overlay Tool to determine if your ad will run normally according to the amount of text in your image. Use color-psychology methods when creating promotional brand materials. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Step 3 – Draw on Positive Media Coverage.

How To 103

How To Brand Branding Media 103