MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Try something new.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. On LinkedIn , post between 1 and 5 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month.

Social Media 211

Social Media Media Survey LinkedIn 211

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Remote PR Jobs

SEPTEMBER 25, 2023

For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. To help illustrate this, let's dive into two examples of content promotion tactics that my company has successfully utilized to amplify our owned media.

Media 100

Media Pinterest LinkedIn Case Study 100

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

SEPTEMBER 20, 2016

I’ve noticed it posted a dozen different times on LinkedIn – and each time it seems to get further apart from the truth. The Facebook Frozen Frog and Fodder for Content. Teaching and Relevance: The Last Mile in Marketing. The Shocking Beef about Feeding the Content Monster. Have you see the graphic nearby?

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

JUNE 2, 2015

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. They create something. They post it somewhere. They ping their social channels.

Content Marketing 60

Content Marketing Strategy Marketing Pinterest 60

Critical Mention

MARCH 20, 2019

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. You can also reach her on LinkedIn. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring.

Skype 72

Skype Interviews Facebook How To 72

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. So instead I posted it on Facebook, where several of us laughed over it together. Well: If I like their content, I might refer them to someone who might indeed hire them.

Content Marketing 40

Content Marketing Marketing LinkedIn Facebook 40

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Content marketing manager.

Social Media 179

Social Media Media LinkedIn Community 179

Flack's Revenge

NOVEMBER 10, 2016

In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. Sure, many in PR have jumped on the social media and content marketing bandwagons. Learn about the secrets of shareable content and how to get into the news feed.

Facebook 184

Facebook Web Social Media Engineering 184

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

SEPTEMBER 15, 2021

With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media. Facebook brings Reels to the main app. Previously only available on Instagram, Reels will now be accessible from the main Facebook app. Happy 10th birthday Facebook Messenger!

Social Media 62

Social Media Trends Marketing Media 62

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Market: Crafting top Facebook posts.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. Visual Content Impacts Your Performance. Create more visual content. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Let’s explore how public relations can add fuel to this content fire.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Bad Pitch Blog

APRIL 19, 2012

Apps and sites like News.me , Flipboard , Wavii and even LinkedIn serve up more focused collections of news stories. Over time, newsrooms gather a ton of content. It requires more than hiring an ex-journalist, a search engine expert or a "digital native" to help you write stories, mix up Google juice or do Facebook, respectively.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper! Share Your Content Yourself. Repost on LinkedIn. Ask for Shares.

Social Media 120

Social Media Blogging Media LinkedIn 120