Expert insights. Personalized for you.
If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content. MORE
This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from University of Massachusetts Dartmouth Center for Research Marketing. LinkedIn Still Popular, TikTok Gains Attention. MORE
Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. MORE
Drive all social traffic back to our corporate blog and/or web site. We own that content. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. LinkedIn. But, he’s choosing to post on LinkedIn–not his blog. MORE
With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. MORE
The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. MORE
Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. If I like their content, I might go so far as to connect with them on LinkedIn, and see how else I could help them. The hot new kind on the PR block. MORE
Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Content is fire. Priscilla is the marketing coordinator for Critical Mention. MORE
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more. Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference. MORE
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. “Prettying up mediocre content won’t make it any better. MORE
Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Priscilla is the marketing coordinator for Critical Mention. MORE
Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. Audience identification is a must for successful marketing. MORE
While mentions and engagement do not directly impact SEO, what’s within the content can. . Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Put yourself in your audience’s shoes when brainstorming content ideas. MORE
Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Priscilla is the marketing coordinator for Critical Mention. MORE
Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Advertising Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Television Twitter MORE
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy. MORE
Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. MORE
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. MORE
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. — Twitter Marketing (@TwitterMktg) July 9, 2020. MORE
PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. The more consumers visit your site, the more enter your marketing and sales funnels. MORE
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love? MORE
From tweets to blogs, many PR organizations publish great PR content. Values: Weber Shandwick’s core values involve bringing attention to companies through engagement, finding empathy and understanding in order to maintain respect, gathering a variety of perspectives to raise inclusion and delivering content that is always truthful. Golin provides effective solutions and reaches diverse global markets to best represent brands. MORE
At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. MORE
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. MORE
New Content! That’s what many social media marketers are thinking about as we start 2021. And, as you think about new content ideas, you need to think about visuals as much as text (even more so, really). But, that should show up in social content, too. New Year. MORE
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers. MORE
” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? MORE
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. MORE
However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Advertising Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring SEO Twitter YouTube MORE
Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts. MORE
Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Improves Content Strategy. MORE
Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. MORE
PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. MORE
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content. MORE
Here are two things every content marketer should be ungrateful for— more and mediocrity. We’ve heard countless times that most companies are creating more content. It’s loaded with expectations and pressure to just crank out content. There is a false presumption that more content means better results. More content simply creates more noise for content marketers to break through. A version of this article first appeared on LinkedIn. MORE
Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more. Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. The DNA market is at an inflection point now that most early adopters have entered the category. MORE
Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. MORE
Glean.info Blog
NOVEMBER 3, 2020
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers.
Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. “Prettying up mediocre content won’t make it any better.
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Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.
Communications Conversations
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. We own that content. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. LinkedIn. But, he’s choosing to post on LinkedIn–not his blog.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.
PR Daily
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.
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Waxing UnLyrical
FEBRUARY 20, 2015
Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. If I like their content, I might go so far as to connect with them on LinkedIn, and see how else I could help them. The hot new kind on the PR block.
PR Daily
MAY 8, 2015
If you're developing digital content in any capacity, you've probably run across some of the following advice: Develop a content strategy. Write "good" content. You could develop a content marketing strategy , but that doesn't mean that it will be a good strategy, or that it is related to your corporate goals. You could develop content to entertain and never sell, but what if people really. When editing, you're too focused on optimizing content.
PR Daily
JULY 13, 2015
With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1.
PR Daily
DECEMBER 16, 2016
Here are two things every content marketer should be ungrateful for— more and mediocrity. We’ve heard countless times that most companies are creating more content. It’s loaded with expectations and pressure to just crank out content. There is a false presumption that more content means better results. More content simply creates more noise for content marketers to break through. A version of this article first appeared on LinkedIn.
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MaccaPR
OCTOBER 14, 2015
Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub.
|
|
Waxing UnLyrical
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?
Glean.info Blog
NOVEMBER 23, 2020
This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from University of Massachusetts Dartmouth Center for Research Marketing. LinkedIn Still Popular, TikTok Gains Attention.
Critical Mention
FEBRUARY 4, 2020
From tweets to blogs, many PR organizations publish great PR content. Values: Weber Shandwick’s core values involve bringing attention to companies through engagement, finding empathy and understanding in order to maintain respect, gathering a variety of perspectives to raise inclusion and delivering content that is always truthful. Golin provides effective solutions and reaches diverse global markets to best represent brands.
Critical Mention
AUGUST 20, 2020
The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.
Critical Mention
SEPTEMBER 24, 2020
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.
PR Daily
JULY 22, 2020
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. — Twitter Marketing (@TwitterMktg) July 9, 2020.
Sword and the Script
FEBRUARY 29, 2020
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.
PR Daily
JULY 8, 2020
Also: Spotify offers customized workout playlists, Instagram launches feature to pin top comments, trending articles are shared more than evergreen content, and more. Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it.
B2B PR Sense
FEBRUARY 16, 2017
What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.
PR Daily
MARCH 28, 2018
Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network.
Critical Mention
NOVEMBER 5, 2019
PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. The more consumers visit your site, the more enter your marketing and sales funnels.
Critical Mention
MAY 13, 2020
Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Content is fire. Priscilla is the marketing coordinator for Critical Mention.
PR Daily
FEBRUARY 7, 2020
Also: TV to see more Reddit content, Lego’s lofty sustainability goal, make your voice heard in our readership survey, and more. Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. The DNA market is at an inflection point now that most early adopters have entered the category.
Critical Mention
MAY 21, 2020
Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Social Media Advertising Content Marketing Corporate Communications Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Television Twitter
Critical Mention
SEPTEMBER 24, 2019
Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. Audience identification is a must for successful marketing.
Critical Mention
JULY 2, 2020
Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Improves Content Strategy.
Critical Mention
OCTOBER 29, 2019
Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Priscilla is the marketing coordinator for Critical Mention.
Contently - Strategy
JUNE 11, 2020
” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?
Critical Mention
NOVEMBER 13, 2019
Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
Critical Mention
MAY 7, 2020
Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
Critical Mention
NOVEMBER 18, 2019
Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Priscilla is the marketing coordinator for Critical Mention.
Critical Mention
SEPTEMBER 27, 2019
However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Advertising Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring SEO Twitter YouTube
Critical Mention
JULY 16, 2019
At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.
Critical Mention
DECEMBER 6, 2019
Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.
Critical Mention
OCTOBER 18, 2019
While mentions and engagement do not directly impact SEO, what’s within the content can. . Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Put yourself in your audience’s shoes when brainstorming content ideas.
Critical Mention
NOVEMBER 22, 2019
PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
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