Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. Well: If I like their content, I might refer them to someone who might indeed hire them. If I like their content, I might recommend them for speaking engagements.

Content Marketing 40

Content Marketing Marketing LinkedIn Facebook 40

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 4.

B2B 147

B2B Study Blogging Marketing 147

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JANUARY 31, 2019

Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). The link between blog content and SEO is well established. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Content marketing and media relations need each other. The results?

Survey 94

Survey Industry Leadership Study 94

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? That is the time to create balanced and business-like content. Where does your content live? Do not let creating content become a chore. What are your brand attributes and keywords?

Leadership 98

Leadership How To Trade Shows Pinterest 98

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. You can get a significant amount of extra mileage from it by putting a small amount of budget behind paid distribution of your content. While at the conference, I’m going to do several media interviews that link to that original blog post.

Exercises 198

Exercises Google Writing Blogging 198

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Why Good Content Delivers Bad Leads.

Content Marketing 82

Content Marketing Resources LinkedIn Google 82

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. In the case of a corporate communications writer, your hero should always be a member of your organization, likely your CEO, founder or another member of the C-suite. Explain the conflict. Introduce the hero and the protagonist.

Storytelling 105

Storytelling Case Study Writing Creativity 105

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 40

Insurance Insurance Marketing Conference 40

Critical Mention

JULY 16, 2019

Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 76

Media Advertising Advertising Measurement 76

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Unfortunately many corporate communicators, still play a role as brand cop, policing up activity online. by Frank Strong.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. Based in the Washington, D.C.,

Analytics 80

Analytics Google Content Marketing Small Business 80

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. With that philosophy in mind, a corporate blog will naturally publish a mix of long and short posts.

Survey 60

Survey Blogging Corporate Analytics 60

wiredPRworks

APRIL 9, 2018

According to LinkedIn, top social selling leaders ?realize Corporations and conferences engage Barbara to present enlightening, energetic and effective programs. Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . In 2018, 70% of sales professionals plan to invest more time on social selling. Why is that?

Insurance 45

Insurance Insurance Financial Training 45

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Drop me a comment below or on Twitter or LinkedIn. Need help with marketing or PR? In a sense, it’s like a knowledge management tool.

Technology 167

Technology Publicity Software Pitching 167

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Stuart Bruce

MAY 29, 2015

The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. If you build this out as part of other programs, like content marketing, you’re able to accomplish a lot more with the same effort.

B2B 77

B2B Media eBook Interviews 77

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. It confuses the hell out of us. The storytelling solution. Tell stories, of course.

Marketing 64

Marketing Storytelling Travel Corporate 64

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

MAY 14, 2016

That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective.

Media 113

Media Radio Television Sports 113

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Frank Strong shares his ideas.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 77

SMB Case Study Nonprofit Social Media 77

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JUNE 3, 2013

Are you building an engaged community with content? Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 99

Community Resources Facebook LinkedIn 99

Waxing UnLyrical

AUGUST 26, 2013

The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward.

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Through leadership and content. Much more emphasis on content creation and thought leadership via commentaries.”. Managing LinkedIn for executives. Much more posts on social and creating thought-leader pieces for LinkedIn.”.

Communications 120

Communications Crisis Internal International 120