Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push.

Storytelling 78

Storytelling Data YouTube Strategy 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Storytelling will become more creative. Today there are a plethora of niche outlets that strive to receive business and consumer attention. In 2018, we will see the rise of more storytelling. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

Trends 62

Trends Marketing Comparison Retail 62

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

Konnect Agency

FEBRUARY 6, 2024

With so much competition, there are a few key trends to take well into 2024 that can help ensure an influencer campaign stays relevant and consistently hits the mark with the right audience. The content stemming from real people and their experiences goes beyond mere promotion – it forges a connection that extends to trust with the consumer.

Trends 52

Trends Banking Social Media Consumer 52

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Privacy regulations. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Storytelling that resonates Crafting brand stories that resonate with the values and aspirations of target audiences is essential. Highlight ingredients that are popular in each region.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Tailor the video content accordingly, using relevant hashtags and trends to amplify your reach and increase engagement. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

Trends 124

Trends SEO Leadership Print 124

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. You can tap into trending topics to determine the best times to share content. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 131

Trends Nonprofit Consumer Newspapers 131

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. Social impact storytelling drives purchase consideration.

Brand 132

Brand Branding Banking Survey 132

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

FEBRUARY 14, 2023

Vocal online audiences are ready and waiting to give their opinions and call out individual brands; a trend that’s likely to increase. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. While this may have worked 5-10 years ago to achieve column inches, it doesn’t anymore.

Reputation 195

Reputation Automotive Brand Branding 195

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This trend will continue to grow in the future, with more platforms investing in live video capabilities.

Video 118

Video Social Media Media YouTube 118

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Adtech companies can make use of this trend. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.” Relatable, funny and relevant, this campaign hit all the right marks.

Marketing 52

Marketing Viral Trends Consumer 52

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Trend Spotting. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320