ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility.

B2B 177

B2B Brand Branding Viral 177

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. Establish your brand voice through PR. Quality is key when it comes to PR.

Storytelling 62

Storytelling Media Relations Publicity B2C 62

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 154

Storytelling Communications Survey Brand 154

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 147

Storytelling Examples B2B Google 147

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? JC: I started my career in consumer-packaged goods. While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets.

Storytelling 108

Storytelling Brand Branding Customer Service 108

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 174

Content Marketing Brand Branding Marketing 174

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 133

Brand Branding Storytelling Banking 133

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Storytelling Consumer 78

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s no doubt the way we consume stories has changed.

Storytelling 0

Storytelling Communications Data Social Media 0

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding Content Marketing Facebook 246

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. If you tell your brand’s story well, it can have a significant impact.

Storytelling 142

Storytelling Brand Branding Social Media 142

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.

Storytelling 149

Storytelling Publicity Brand Branding 149

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds? Provide opportunity for a happy ending.

Storytelling 103

Storytelling Writing Case Study Brand 103

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Storytelling Case Study 135

Cision

MARCH 15, 2017

For this post, I want to focus on one session: SXSW Podcast Stage: On Brand. The panel was an engaged discussion on brands and individuals choosing to take a stand and share their beliefs on politically charged issues in an increasingly polarized political climate. Still scared to take a stand from your brand’s voice?

Brand 305

Brand Branding Social Media Consumer 305

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding Social Media YouTube 252

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Consumer Storytelling 145

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Sell your brand.

Storytelling 120

Storytelling Skype Energy Newspapers 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Social Media 136

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Here we’ve summarised our top tips for brands when it comes to using TikTok to compliment a PR strategy. The importance of storytelling in PR.

Brand 71

Brand Branding Strategy Social Media 71

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Social Media 78

Social Media Storytelling Internal International 78

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection. The answer is brand journalism. So what will your brand get out of brand journalism? Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Influence: Brand Impact. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. You instantly bring out the humanity of the brand. Which got me wondering how well this concept travels with brands in countries with “controlled” governments. Naturally, I thought here’s a brand worth a deeper look.

Storytelling 132

Storytelling Airlines Facebook Brand 132

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. The post Storytelling Isn’t Just for Kids.

Storytelling 60

Storytelling Social Media Radio Advertising 60

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Video trends for 2023. And it should move them emotionally.

Video 162

Video Social Media Facebook Media 162

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories.

Crisis 464

Crisis Publicity Media Communications 464

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Content Marketing Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. What is sponsored content?

Advertising 348

Advertising Advertising Media B2B 348

Ishmael's Corner

OCTOBER 28, 2019

The Art Of Storytelling In Business Communications And Public Relations. Years ago we resigned a big brand account in the consumer electronics space. At the time we supported their consumer electronics business in the U.S. At the time we supported their consumer electronics business in the U.S.

Storytelling 149

Storytelling Communications Consumer Publicity 149

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. It means that PR is becoming even more valuable for brands. This means that brands will have to connect to consumers in different places. They’ll have to control their brand less and let influencers make their appeals for them.

Brand 120

Brand Branding Social Media Storytelling 120