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Discovered by Porsche: the Art of Storytelling


First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto


While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.


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Navigating the Evolving Landscape of PR in the Digital Age


This level of personalization increases engagement and helps build stronger connections with consumers. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Social media and review platforms empower consumers to voice their opinions openly.

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#18: The future of storytelling in healthcare communications


The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

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2024 Outlook: Embracing the Shifting PR Landscape

Konnect Agency

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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How to Create Viral Content That Wants to Be Shared – in 6 Steps


Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. You also want to pay attention to how — and when — your audience is consuming content, and how it engages with specific platforms. And, of course, they’re good storytellers. Know Your Audience.

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