Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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Pinterest Viral YouTube Mobile 71

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Something else was going on. Practical value. Want to build word-of-mouth?

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Energy Viral Storytelling Community 120

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Social media.

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Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Gamification.

Mobile 101

Mobile Community System Social Media 101

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

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Solo PR Pro

JULY 3, 2019

The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy and overuse are causing Internet and social media users to actively consider their usage.

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Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

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Brand Branding Instagram Community 56

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. 360 Degree Videos.

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Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

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Social Media Film Industry Viral 85

Mark My Words

DECEMBER 21, 2017

For someone like me, who has spent a career obsessed with the art and craft of public relations, publicity and the irresistible power of great story telling, Barnum is perhaps the most inspiring figure in the history of showbiz. The pre-publicity depicted a dazzlingly beautiful young creature with long tresses.

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Viral Big Data Fashion Publicity 83

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

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Marketing Viral Fashion Product Launch 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. What ensued was the creation of a 53-foot-long Mobile Mooseum. When customers get this rare glimpse, they tend to feel more connected to the company.". Source: Maccabee.com ).

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Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 13, 2016

The Wall Street Journal noted that Lochte’s fabrication might not have been revealed to the public at all, except that Lochte’s mother told a Fox Sports Australia reporter on a hotel shuttle that she was upset that her son had been robbed at gunpoint. Lesson #7 - After An Apology, Show Your Humanity.

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Crisis Airlines Reputation Corporate 48

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. At the same time, determining which content a company’s employees interact with is key in creating an effective communication and public relations strategy.

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Healthcare Strategy Communications Policies 88

Journalistics

MARCH 18, 2016

Nikki Harmon, Global Social Media Manager for Hot Wheels in Mattel’s Digital Initiatives Group ( @nikkih ) – Nikki previously worked in social media and public relations roles for 360i and Spaulding Communications. ” – Jeremy Porter, blacQube. ” – Brian Rudolph, Verifone. Social Platforms.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Nikki Harmon, Global Social Media Manager for Hot Wheels in Mattel’s Digital Initiatives Group ( @nikkih ) – Nikki previously worked in social media and public relations roles for 360i and Spaulding Communications. ” – Jeremy Porter, blacQube. ” – Brian Rudolph, Verifone. Social Platforms.

Social Media 40

Social Media Media Storytelling Local 40

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. You will know how the public and competition see you and the point of view they’re coming from.

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Brand Branding Consumer Social Media 273

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13. 2 Silfwer, J. 2018, August 6).

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Viral eBook Journalism Resources 52

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. You don’t have to design anything, worry about how a piece will look or behave on mobile, or consider an image’s impact on loading times.

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LinkedIn Facebook Blogging Mobile 145

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

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Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

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Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Source: Digital Journalism 1 Ling, R. Confirmation bias. PLoS ONE, 13.

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Media eBook Viral Construction 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

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Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

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Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Around utilities we are consuming more information in smaller doses.

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