PR for Anyone
JUNE 23, 2021
The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that hot topic is a simple way to get yourself attention from the media. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media.
Mindful Marketing
OCTOBER 9, 2022
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! About a week ago, before a Consumer Behavior class, one of my students asked, “Dr.
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Maxim Behar
MAY 13, 2024
To what extent can we say that speech, the press, and the media are free in Bulgaria? Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media.
Onclusive
JUNE 17, 2020
Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution. Don’t hesitate to reach out to us for advice.
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