Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 153

Data Study Ethics Resources 153

NewsWhip

JUNE 2, 2020

CASE STUDY. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. Marketing and Advertising.

Case Study 78

Case Study Study Viral Data 78

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 176

Publicity Case Study Ethics Study 176

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 88

Consumer Brand Branding Survey 88

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. There’s also the matter of media literacy among news consumers.

Policies 310

Policies Study Leadership Consumer 310

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Marketing’s funnel is changing. Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Data 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

Banking 60

Banking Financial Trends Marketing 60

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Trend Spotting.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads.

Retail 170

Retail Brand Branding Privacy 170

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures. Savvy PR people use all available resources to showcase new research studies, data, and trends. Context matters.

Privacy 294

Privacy Media Telecommunications Conference 294

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

SEPTEMBER 20, 2023

Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts. Studying how competitors navigate challenges equips you with precedents, enabling you to anticipate potential crises and develop proactive response strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Onclusive

JUNE 14, 2017

Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 3: Keep your finger on the pulse of industry trends. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen.

Marketing 170

Marketing Measurement Trends B2B 170

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. And it’s not only consumers who are increasing their ESG expectations.

Automotive 97

Automotive Technology Communications Mobile 97

Stephen Waddington

NOVEMBER 5, 2020

It reflects current societal trends and interests. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. Search Listening is a specialist consumer insights consultancy.

Google 124

Google Reddit Comparison Trends 124

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Barokas

DECEMBER 3, 2019

Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends. Clients including Airbiquity, Astia, Techstars and WTIA rely on us to help them buck trends and transform industries.

Case Study 78

Case Study Enterprise System Fashion 78

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. Additionally, studies show that generative AI amplifies stereotypes about race and gender. In my own test cases, ChatGPT has even fabricated events and sources.

Publicity 52

Publicity Training Data Tools 52

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PRSay

OCTOBER 12, 2016

Earned media is rated more effective compared to owned and paid media by 81 percent of senior marketers, according to a recent study conducted by Outsell. Directly conversing with consumers through your owned channels and paid media, while still important, doesn’t result in the same level of engagement and trust as earned media does.

Communications 60

Communications Trends Leadership B2C 60

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Brand 62

Brand Branding Reputation Consumer 62