Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 126

Video Study Trends Marketing 126

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Fun is healthy. Fun can boost energy levels too.

Consumer 163

Consumer Brand Branding Marketing 163

Agility PR Solutions

JANUARY 17, 2024

Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of irresponsible use. Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service.

Study 108

Study Customer Service Data Consumer 108

Agility PR Solutions

MARCH 24, 2024

Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race.

Study 115

Study Brand Branding Consumer 115

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions. The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Study 78

Study Consumer Survey Advertising 78

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? It’s not necessarily an easy task.

B2C 194

B2C Content Marketing Study Trends 194

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? According to study after study , diversity and inclusion affect the bottom line.

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Agility PR Solutions

OCTOBER 12, 2022

A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.

Trends 92

Trends Strategy Marketing Study 92

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

JANUARY 25, 2024

Onclusive Social sentiment analysis offers a nuanced understanding of consumer reactions to earned media coverage and media mentions. In a study by Determ , 46% of PR, Media and Comms pros said they used social listening as a data collection method over he last 12 months. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Brand 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 155

Study Brand Branding Survey 155

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. A Guest Post by Emma Ingram, Student, American University.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. For PR and marketing folks, it’s a key part of business communications. Yet the social media landscape changes constantly.

Social Media 156

Social Media Trends Media Instagram 156

NewsWhip

JUNE 2, 2020

CASE STUDY. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. Marketing and Advertising.

Case Study 78

Case Study Study Viral Data 78

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 161

Consumer Brand Branding Study 161

Agility PR Solutions

FEBRUARY 22, 2022

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working.

Consumer 144

Consumer Software Study Trends 144

Agility PR Solutions

NOVEMBER 4, 2018

brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. The study found that 85 percent of browsing and purchasing activity occurs with non-Amazon retailers, but only 25 percent of U.S. […].

Consumer 60

Consumer Trends Brand Branding 60

Agility PR Solutions

OCTOBER 16, 2019

As diversity and inclusion issues gain greater attention in retail worldwide, a new study by retail-focused tech firm First Insight found that while men and women are largely aligned in the U.S., The post New study examines how diversity issues impact consumer spending appeared first on Agility PR Solutions. In the U.S.,

Study 60

Study Consumer Retail Trends 60

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 152

Consumer Retail Study Report 152

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year.

Trends 185

Trends Storytelling Corporate Leadership 185

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 155

Data Study Ethics Resources 155

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 92

Consumer Brand Branding Survey 92

Agility PR Solutions

JUNE 12, 2022

The firms’ new study, How Data is Driving Next-Generation Customer Experiences, is based on a survey of 100 global […]. The post Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX appeared first on Agility PR Solutions.

Data 122

Data Consumer Survey Study 122

Agility PR Solutions

OCTOBER 4, 2022

Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Study 78

Study Brand Branding Retail 78

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. They’re also important trends for any retail PR strategy.

Retail 310

Retail Technology Mobile Consumer 310

Agility PR Solutions

MAY 2, 2022

A new consumer study by CommerceNext, in partnership with Bizrate Insights, Coresight Research […]. Half of consumers are still unfamiliar with the metaverse appeared first on Agility PR Solutions. But how much real opportunity do these immersive virtual spaces present for brands to grow their engagement and sales?

Consumer 85

Consumer Communications Retail Study 85

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. Here are five key takeaways from the study : 1. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

Travel 120

Travel Technology Consumer Hotels 120