Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Integrating PR and marketing. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach.

How To 195

How To Consumer Social Media Community 195

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. The one-day Washington D.C.

Conference 120

Conference Measurement Twitter Reputation 120

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

OCTOBER 10, 2022

The objective is usually to either drive sales, generate leads or build brand awareness and reputation. Having a deep-dive into how your audience consumes information is really important to help determine which tool will work best for your content marketing strategy. What are the different types of content marketing? Including: Blogs.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Reputation management is crucial. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

Company 59

Company Report Government Local 59

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. What are you measuring? “I Ready to access their insights?

Marketing 120

Marketing Measurement B2C Internal 120

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

AUGUST 24, 2015

At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales. Want more PR measurement advice? You need to go beyond just collecting followers and understand how people are interacting with and consuming your content.

Social Media 120

Social Media Media Analytics Data 120

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good.

Company 189

Company Employee Internal International 189

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Set your goals and objectives and determine how you'll measure your success. If you did it once when you got started you can do it again. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Remember to add work related webinars and education on the list. Write Off Job Expenses. Did you know job search expenses are tax deductible? Negotiate Your Worth.

Print 71

Print Resources Technology Interviews 71

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. I invite you to attend the free “How to Apply” webinar on Jan. It builds brands, restores reputations and impacts many. 15 at 11 a.m. Your accomplishments are your badge of success.

Case Study 73

Case Study Writing Energy Resources 73

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders.

Brand 195

Brand Branding How To Reputation 195

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Sounds interesting, huh? pts Settings.

Measurement 58

Measurement Tourism Community Social Media 58

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. How and when your brand responds to the press is crucial to saving your brand’s reputation.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

OCTOBER 14, 2010

Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. Image: Stuart Caie via Flickr, CC 2.0 He’d love to grab a gab on Twitter. These fine folk did: Jan.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

NewsWhip

JULY 29, 2021

Watch webinar. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. JUNE 30, 2021 | 11:30am EST / 4:30pm GMT.

Brand 78

Brand Branding Marketing Data 78

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. As the No.

Publicity 158

Publicity Social Media Report Fashion 158

NewsWhip

APRIL 14, 2021

Watch webinar. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. So it involves both being very proactive and looking for opportunities to advance the brand’s reputation, and to shape the world and to be able to become a trusted voice.

Analytics 78

Analytics Data Crisis Reputation 78

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, when consuming TV shows we’re often focusing on the episode at hand rather than the show or genre holistically.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MAY 10, 2024

Most organizations have a treasure trove of existing materials—be it presentations, blog posts, or webinar recordings—that can be quickly transformed into engaging video content. Formal Interviews (High Lift) Conducting in-depth interviews with your executives, facilitated by reputable industry experts, can offer a wealth of benefits.

Leadership 98

Leadership Video B2C Interviews 98

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Firstly, journalists can see through the flattery and want you to get to the point or, as Sian Elvin said in a JBH webinar earlier this year, “We’re getting pitches in with expert comments about a topic I’ve already written about, they’re not going to be used.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

MAY 27, 2021

Watch webinar. Brand relevance versus brand reputation | Jump to text. Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120