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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Publication reputation and consumer behavior.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Like the publication reputation, publication reach did not have a strong correlation with website traffic.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195
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3 Areas to Measure to Establish Thought Leadership

Cision

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Awards establish your brand as a leader in your industry and help to boost your reputation.

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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. We will also be hosting a webinar on the topic on June 25th, 2020. Owned media strategies are no exception.

Strategy 418
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We invest a lot in earned media because this is precisely how you build trust and corporate reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar 4.

Marketing 195