Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Media Analytics Data 52

Cision

JANUARY 15, 2016

So where do consumers place their trust? Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Buyers no longer pay attention to traditional advertisements. Today, audiences turn to blogs, online reviews and social media before making decisions.

Journalism 120

Journalism Strategy Brand Branding 120

Communications Conversations

MAY 12, 2020

Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain. That being said, being a local has helped me connect in a different way with these brands.

Airlines 116

Airlines Travel Local Leadership 116

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now.

Travel 174

Travel Pitching How To Radio 174

Flatiron Communications

APRIL 19, 2022

If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. New York Magazine ($50). This is especially true for the hundreds of struggling local news brands whose vital role in a thriving democracy cannot be overestimated.

Journalism 36

Journalism Enterprise Local Writing 36

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. And very quickly!

Government 52

Government Local Film Television 52

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals. . – and wanted that to be my specialty. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. I eventually wrote freelance for Music Connection Magazine in Van Nuys, California.

Meeting 78

Meeting Automotive Media Technology 78

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. A captivating press release can feature on websites, news publications, and magazines. If you run a small business, local media can help you reach your target audience. Choose the Right Platform and Distribute Wisely.

Creativity 110

Creativity Data Measurement Product Launch 110

Cision

MARCH 17, 2017

What advice do you have for fashion brands looking to improve their communication and better connect with consumers? Cliche marketing messaging, or empowertising, rarely feels authentic; we need to push ourselves to develop messaging, consumer opportunities and engaging stories that go beyond the “look great, feel great” mantra.

Fashion 227

Fashion Travel Interviews Instagram 227

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Commercials and TV messaging, therefore, need to be made available at unconventional times. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Beyond PR

JUNE 30, 2016

Community college newsletters or magazines. Broadcast: Increased Collaboration Between Campus and Local Media. It covers local news stories stretching across 55 counties in 4 states, in addition to content for students. The college newspaper. The university radio or TV station. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not. No News Release Required—Really!

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice.

Radio 40

Radio Newspapers Advertising Advertising 40

Ethical Voices

APRIL 22, 2024

She worked for a statewide magazine. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I was pitching four reporters, three of which I knew pretty well. And the numbers for 18 to 29 are about the same.

Report 90

Report How To Ethics Nonprofit 90

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. “We know that more and more people are consuming podcasts.”

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Now I get nostalgic for the days when people consumed content governed by journalistic standards. What’s the most important lesson you’ve learned about PR throughout your career?

Newspapers 120

Newspapers Financial Crisis System 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. I am both a Publicist and run a magazine. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated.

Agency 159

Agency Strategy Crisis Management Pitching 159

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Shift Communications

OCTOBER 7, 2016

When his love of music lands him an assignment from Rolling Stone magazine to interview the budding band Stillwater, he sets off on an eye-opening journey (against his mother’s wishes) with the band’s tour that ultimately changes him – and his future – forever.

Guidelines 129

Guidelines Trends Industry Financial 129

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 3) “I make complicated things sound simple so people can understand them.”.

Employee 148

Employee Print Writing Survey 148

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. The audience uses cannabis products to combat medical issues.

Company 78

Company Marketing Education Data 78

Mora Communications

SEPTEMBER 22, 2016

Plus no one buys a magazine or watches a TV program to see the ads or commercials. More than ever, consumers have their defenses up when watching or listening to the media. An effective media relations campaign allows you to slip past those defenses by being featured in media outlets that they already trust.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Christine Blain, Account Manager.

Print 60

Print Media Travel Wireless 60

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. Think Local. Sounds easy enough, right? Boost the Reach of Your Content.

Brand 52

Brand Branding Media Local 52

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now.

Travel 52

Travel Pitching How To Print 52

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40