PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

Reputation 137

Reputation Corporate Report Employee 137

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Building credibility is an important component of having a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders.

Brand 195

Brand Branding How To Reputation 195

PR in High Definition

MAY 24, 2023

It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Therefore, it is important for your company’s leadership to maintain a two-way dialogue with its people.

Reputation 62

Reputation Measurement Leadership Examples 62

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 180

Reputation Privacy Banking Ethics 180

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Consumers are calling for transparency more and more.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

Cision

MAY 24, 2016

Look at other metrics, such as share of voice and your website traffic, to see if you notice any improvements since engaging in thought leadership opportunities. Awards establish your brand as a leader in your industry and help to boost your reputation. Set a goal for how many awards you’ll apply for each quarter. Earned media.

Measurement 222

Measurement Leadership Pitching Software 222

Prohibition

MAY 4, 2023

Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. This can help build a strong reputation and gain the confidence and interest of potential clients and the media – supporting your business aims.

Leadership 62

Leadership Brand Branding Publicity 62

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Trends 464

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today.

Trends 183

Trends B2C Video Measurement 183

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Leadership (14.1%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. Leadership (14.1%).

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. It’s time-consuming, and time is the basis for our compensation in most cases. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Now, some Americans demand that organizations behave like activists.

Brand 135

Brand Branding Nonprofit Government 135

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. As consumers continue to look to social proof and opinion, influencer marketing has evolved. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 127

Publicity Small Business Trends Leadership 127

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Extends the reach of thought leadership content . While organic posting is key to reputation and relationship-building, algorithms that drive social content have made the paid social necessary for many campaigns. Builds brand awareness.

Social Media 344

Social Media Media B2B Leadership 344

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences. With a direct line of communication, email newsletters offer a unique way to engage and interact with readers.

B2C 103

B2C Leadership B2B Education 103

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.”

Brand 297

Brand Branding Banking Interviews 297

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Leadership at Amazon is very truth-seeking, always looking to get to the root of what’s going on,” he said. “We 4 — the first day of ICON 2021. We figure that out, then communicate it. “As

Employee 214

Employee Leadership Crisis Management Viral 214

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. Think purpose-driven brand PR is for consumer sectors? B2B PR conveys expertise. Think again.

B2B 170

B2B Brand Branding Education 170