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A brief guide to short-form video for brands


The average consumer’s attention span is short. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers (and counting).

Video 148
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Are Social Reels Relevant for Brands?

Contently - Strategy

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month. That said, the ROI on Reels is not automatic.

Brand 134

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TikTok Trends for Lifestyle Brands to Use


In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385
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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share.

Viral 70
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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing


With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant. Jonathan W.