The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Facebook Reels.

Video 162

Video Social Media Facebook Media 162

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share.

Viral 70

Viral Media Radio Social Media 70

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Agency 98

Agency Video Strategy Marketing 98

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

Social Media 72

Social Media Viral Trends Publicity 72

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s POV on the Elusive ‘Viral Video’. A PR Agency’s Brand Video Fundamentals.

Agency 52

Agency Video Viral Social Media 52

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Crisis 98

Crisis Instagram Social Media Marketing 98

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content.

Trends 62

Trends SEO Social Media Viral 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Communications 151

Communications Trends Social Media Viral 151

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 75

Brand Branding Social Media Instagram 75

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling.

Strategy 97

Strategy Marketing Social Media Brand 97

Konnect Agency

FEBRUARY 10, 2021

With Instagram rolling out a variety of e-commerce capabilities and updates, can TikTok keep up and potentially become the future of e-commerce? With the rise in organic engagement, it is a question whether brands should turn the wheels at targeting these TikTok influencers or begin their own platform of viral-worthy videos.

Brand 52

Brand Branding Viral Instagram 52

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Social Media 62

Social Media Instagram B2C Brand 62

Prohibition

APRIL 18, 2023

In fact, almost all of their social posts on Instagram are video. Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

Video 62

Video Brand Branding Social Media 62

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.

Social Media 62

Social Media Video Media Instagram 62

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. This is not to say you should jump on every trend that goes viral. Consumer engagement is not a one-way street.

Social Media 71

Social Media Small Business Advertising Advertising 71

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. . The blog has received over 3.6k

Trends 78

Trends Brand Branding Instagram 78

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Media Strategy Brand 62

Konnect Agency

MAY 15, 2020

TikTok democratizes content more than any other social platform since brands don’t have to establish significant followings in order to land on the For You Page (FYP), TikTok’s equivalent to Instagram’s Explore Page. Never before have brands been able to create virality on such a massive scale. Engaging Content.

Viral 52

Viral Social Media Video Brand 52

NewsWhip

DECEMBER 31, 2019

Best Brand on Instagram. Best Activation on a Viral Moment. Next, we took a look at which brand was able to dial into Instagram. What makes this work so well is the direct parallel between what their audience sees and follows on Instagram. Let’s dive in. . Best Brand on Twitter. Best Socially-conscious Brand. Boasting 2.1

Brand 78

Brand Branding Social Media Instagram 78

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. However, they are not viewing less content.

Pitching 120

Pitching How To Instagram YouTube 120

Prohibition

SEPTEMBER 13, 2022

Not only will it give you access to a huge number of potential sales leads, but it can reach audiences that would otherwise be missed on social platforms such as Twitter , Instagram and LinkedIn. Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty.

Brand 118

Brand Branding Social Media Media 118

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

Social Media 73

Social Media Ethics Trends Media 73

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? What about Twitch? LinkedIn video? Never fear! It’s the CEO!

Social Media 62

Social Media Trends Media Marketing 62

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media Media B2C 149

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Social Media 71

Social Media Viral Pinterest Digital PR 71

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Here are some tips based on tech PR experience. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Social Media 136

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Use the right tone to get consumers – and press – on your side. A humorous video with popular “This Is Us” costar Milo Ventimiglia that was featured on the Crock-Pot website promptly went viral. How about an exhibit of vintage slow cookers, an Instagram takeover by celebrities and their own Crock-Pots?

Crisis 205

Crisis Social Media Twitter Brand 205

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Everyone wants to go viral, but it’s nearly impossible. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram.

Storytelling 120

Storytelling Viral Video Content Marketing 120

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The campaign encourages people to take and share #FSHDselfies on Twitter, Instagram and Facebook for those who can’t smile. Each selfie raises $1 towards FSHD research.

Social Media 163

Social Media Healthcare Media Publicity 163

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. According to Facebook’s most recent statistics , Instagram has 500 million users monthly.

Social Media 120

Social Media Instagram Facebook LinkedIn 120

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. PepsiCo’s global insights framework | 3:46-4:40. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

DECEMBER 13, 2019

Unfortunately, what works for Twitter and Instagram will not translate on Facebook. Tap into current affairs and hijack the news agenda to recreate funny and relevant content, look at current viral posts from which you can take inspiration, but make sure you adopt a level of consistency and stick to a solid brand tone throughout.

Facebook 62

Facebook Social Media Media Brand 62

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online).

Viral 120

Viral Storytelling Energy Community 120

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Social Media 54

Social Media Sports Media Instagram 54

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. We’ve got a frozen food client who identified who their alpha consumers are: gamers. More metrics, eh? million in TV, social and broadcast publicity coverage (including 1,600 TV segments)?

Marketing 76

Marketing Social Media Brand Branding 76

Shift Communications

SEPTEMBER 22, 2014

Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. Visual content is crucial.

Report 135

Report Mobile Viral Pinterest 135