Agility PR Solutions

APRIL 28, 2024

Video is the most popular consumer medium, and that goes double for marketing and communications. New research from video editing platform Filmora explores the top video marketing trends that are shaping the industry today—emphasizing the need for businesses to implement video content in their marketing strategies to improve ROI ASAP.

Video 96

Video Trends Industry Marketing 96

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Prowly

MAY 17, 2024

A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […] The post Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples) appeared first on Prowly Blog.

Examples 104

Examples Strategy Consumer Blogging 104

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. It’s a continuous process of building and nurturing robust connections with the media, industry pundits, and most importantly, the customers.

Consumer 78

Consumer Financial Crisis Management Reputation 78

5W PR

MAY 17, 2024

The wild beckons, breathing new life into the outdoor industry. As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations.

Strategy 78

Strategy Brand Branding Travel 78

The Hoyt Organization

JANUARY 25, 2024

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028!

Strategy 99

Strategy Brand Branding SEO 99

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

NOVEMBER 19, 2023

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model.

Guidelines 106

Guidelines Industry Marketing Consumer 106

5W PR

JANUARY 3, 2024

Understanding consumer preferences Consumer͏ surveys serve as a direct channel to und͏erstand the preferences of individuals in the health and wellness sector. Building trust and cre͏dibility Transparency is key in͏ the he͏alth industry, and consumer surve͏ys contribute to building trust and cre͏dibility.

Survey 78

Survey Consumer Brand Branding 78

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 155

Data Strategy Marketing Advertising 155

Stern + Associates

DECEMBER 11, 2023

When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. And that’s at the heart of our Thinking in Headlines approach to media relations strategy.

Strategy 118

Strategy Media Media Relations Report 118

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. As you execute your video marketing strategy this year, keep these trends in mind. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Education 88

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Who’s got the beat? Geography matters.

Consumer 120

Consumer Strategy Print Pitching 120

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

MAY 15, 2023

The wine industry is changing as younger generations, like Gen Z, show more interest in wine. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Agility PR Solutions

MAY 7, 2020

62 percent of marketers have admitted to changing their marketing strategies due to COVID-19, only 14 percent of marketing campaigns are now continuing as planned in the UK, and imagery of human interaction has […].

Consumer 91

Consumer Industry Brand Branding 91

Stern + Associates

MAY 6, 2024

From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. Drawing from my experience in both B2B and B2C, I develop, implement and optimize marketing strategies, operations and teams to support business growth.

Strategy 71

Strategy Marketing SEO B2B 71

5W PR

MARCH 27, 2023

Brands can take advantage of this by showcasing UGC on social media channels, engaging with consumers, and building a sense of community. Many consumers are more inclined to believe peers’ opinions and experiences over brands’ marketing schemes. Brands can foster connections and boost customer relations with user-generated content.

Industry 88

Industry Social Media Community Consumer 88

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

JULY 6, 2023

Snack brands can do the same with a differentiation strategy. The company’s customer-focused strategy has earned it top rankings on global business lists and cemented its reputation as a leader in the industry. Nike’s strong brand image and innovative products attract customers.

Consumer 78

Consumer Brand Branding Marketing 78

Agility PR Solutions

JUNE 20, 2023

As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030.

Strategy 91

Strategy Communications Consumer Industry 91

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 155

Trends Industry Marketing Financial 155

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

Strategy 273

Strategy Media Television Content Marketing 273

5W PR

OCTOBER 9, 2023

Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. PR strategies must be culturally sensitive and adapted to each target market. Market research Thorough market research is the foundation of successful global PR strategies.

Strategy 78

Strategy Brand Branding How To 78

Agility PR Solutions

DECEMBER 8, 2020

The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. It is also important to embrace the power of […].

Trends 167

Trends Consumer Crisis Communications Crisis 167

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 96

Strategy Publicity Media Video 96

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Marketing 370

Marketing Tools Strategy Consumer 370

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. This guide will discuss some key healthcare public relations strategies.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

MAY 26, 2022

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas. In fact, according to estimates from Wall Street, the CBD industry alone is expected to grow to about $16 billion in the next three years.

Strategy 88

Strategy Publicity Crisis Analysis 88

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Showcasing exceptional craftsmanship In the jewelry industry, quality and craftsmanship are of utmost importance. Emphasizing unique design Design is crucial in the jewelry industry.

Industry 78

Industry How To Fashion Creativity 78

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. PR Strategy for Ad Tech Companies.

Company 88

Company Strategy Publicity Advertising 88

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers.

Social Media 88

Social Media Strategy Publicity Media 88

Cision

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years.

Strategy 257

Strategy How To SEO Engineering 257